Premier Padel announces a multi-year global betting sponsorship agreement with sports betting operator Betsson.
This collaboration aims to enhance the fan experience at the Qatar Airways top-tier Padel tour through various initiatives.
As part of the agreement, Betsson will offer a variety of padel odds and provide additional content, including matches, player insights, tickets, and VIP experiences during the Premier Padel championships.
This partnership hopes to bring new audiences to Premier Padel events and provide fans with richer in-game information.
Regarding this deal, Premier Padel's Commercial Director Rob Mitchell stated: "We are delighted to welcome Betsson as our new official betting partner for the coming years.
"For Premier Padel, this is an exciting moment as we have been looking for ways to promote this sport globally and make it more attractive and engaging for fans both on and off the field.
"Our new partnership with Betsson will bring new audiences to the Premier Padel championships, and fans will experience new player information and championship insights."
Ronni Hartvig, Chief Commercial Officer of Betsson Group, added: "We might be the most focused betting company on racquet sports in the market, with extensive experience in sponsoring championships and offering one of the widest ranges of odds in the industry. Not to mention many of Betsson's employees are loyal racquet sports players.
"Now, we go further by becoming the sponsor of this biggest event, and we are honored and excited to contribute to the development of this sport."
Betsson has previously been involved in padel sports, including collaborations, serving as ambassadors, and sponsoring FIP championships.
