Altenar is pleased to announce Frederico ‘Fred’ Caputi as the new sales manager for Latin America. With over a decade of experience in the world of new business development, media planning, and events, Fred will be based in Brazil and is expected to be a great asset to the company. In this article, he shares Altenar's vision for the region.
Altenar's presence in Latin America continues to grow as the company welcomes Frederico ‘Fred’ Caputi as its newest sales manager.
Now that he is settled in, Altenar spoke with Fred to get his thoughts on his arrival at the company:
Altenar - What attracted you to work at Altenar?
Frederico ‘Fred’ Caputi - Joining Altenar was an exciting opportunity due to its strong reputation in the iGaming and sports betting industry. Leveraging my extensive experience in sales, business development, and the affiliate space to drive growth for a leading company was highly appealing.
Altenar's commitment to innovation and delivering cutting-edge solutions in a rapidly evolving market aligns with my passion for embracing new challenges. The shift from marketing services to a SaaS model represented a significant career shift towards scalable, technology-driven solutions. Altenar's dedication to building long-term partnerships, essential for sustaining growth and mutual success, was another decisive factor in my decision to join the team.
Tell us about your career before coming to Altenar.
Before joining Altenar, I built a diverse and successful career with over a decade of experience in new business development, digital and media planning, agencies, insurance, and events. I drove growth and success through strategic roles in sales and affiliate marketing, leading advertising initiatives in the iGaming industry, specifically in the sports betting sector.
My experience also includes managing corporate events and coordinating incentive trips, where I honed my project management and logistics skills. This varied international experience equipped me with a comprehensive skill set and deep market knowledge, positioning me to excel at Altenar.
What do you believe will be the biggest selling points for Altenar's offering?
The biggest selling points for Altenar's offering include its comprehensive and robust platform, tailored to meet the diverse needs of sports betting operators. Altenar's ability to provide a reliable and scalable solution, backed by years of industry experience, ensures that clients can trust the platform to handle high-volume operations smoothly.
Additionally, the company's commitment to continuous innovation and staying ahead of industry trends, especially in the fast-paced iGaming market, positions Altenar as a leader in providing cutting-edge technology and customized solutions that drive profitability. Local support and understanding of market nuances, especially in emerging markets like Brazil, also add significant value to Altenar's offering.
How excited are you about the iGaming market in Brazil right now and its future prospects?
I am extremely excited about the current moment. With recent regulatory changes in Brazil and the growing acceptance of online sports betting, the market presents a tremendous opportunity for growth and innovation. Altenar's potential to expand its presence in Brazil and offer localized solutions tailored to the unique demands of the Brazilian market is immense.
Given my experience and understanding of the local market dynamics, I am confident in our ability to capitalize on these opportunities and drive significant growth for Altenar in Brazil. The untapped potential of the market, combined with Altenar's strong capabilities, makes this an exciting time to be involved in the iGaming sector in Brazil.
Fred will be present at the GAT Showcase in Bogotá on September 6, along with regional director Hugo Llanos. Schedule a meeting to learn more about Altenar's products and solutions.
Source: GMB
