When posting ad content on LinkedIn, both creativity and strategy are needed. Whether you are an individual user or a corporate account, PASA summarizes the following 10 LinkedIn content posting tips to help you improve content quality and audience engagement.
1. Find Common Tags
Using hashtags can increase the chances of your posts being discovered. You can find suitable tags in the following ways:
Research Peers: Look at the tags used by influential accounts in your industry.
Tag Optimization: LinkedIn will recommend some relevant tags when you post content.
Avoid Plagiarism: Take inspiration from the use of tags, but do not directly copy others' content.
2. Discuss Current Topics
Current topics always attract more attention.
Follow the News: Keep up with the latest news and trends related to your industry.
Hot Topics: Use LinkedIn's "Hot Topics" feature to find currently popular topics for discussion.
Timely Posting: Try to post content when the topic is most heated.
3. Try Different Post Styles
Vary your content forms to find the most popular types:
Text Posts: Share insights and experiences.
Images and Charts: Visual content is usually more attractive.
Videos: Short videos and live broadcasts can increase interactivity.
Surveys and Questionnaires: Understand audience interests through interactive content.
4. Quality Over Quantity
High-quality content is more likely to resonate and be shared:
In-depth Articles: Write insightful, in-depth articles.
Expertise: Share your expertise and insights in a particular field.
Avoid Frequent Posting: Prefer posting a few high-quality pieces over frequently posting low-quality posts.
5. Share Genuine Thoughts
Genuine content is more likely to resonate:
Personal Stories: Share your career journey and personal stories.
Real Life: Show the real side of your work and life, whether success or failure.
Emotional Resonance: Attract more attention and interaction through emotional resonance.
6. Spark Topics to Keep the Conversation Going
Interaction is the core of social media:
Respond to Comments: Actively respond to fans' comments and questions.
Ask Questions: Pose questions in your posts to encourage fan participation.
Keep the Conversation: Maintain contact with your audience through continuous interaction.
7. Be Your True Self
Authenticity is key to attracting and retaining fans:
Natural Presentation: Show your true self in videos and photos.
Honesty: Share your genuine feelings and views, avoiding over-polishing.
8. Share Our Experiences
Sharing personal experiences can increase the credibility and attractiveness of content:
Career Experience: Share your career experiences and lessons.
Challenges and Successes: Document your challenges, failures, and success stories.
Case Studies: Demonstrate your professional capabilities through specific cases.
9. Don't Overthink Content
Keep content natural and genuine:
Daily Records: Document the details of daily work and life.
Impromptu Creation: Don't obsess over perfection, share your thoughts and insights promptly.
Genuine Expression: Create with a normal mindset, without over-polishing.
10. Continuously Optimize
Patience is key to success:
Data Analysis: Regularly analyze your posting data to understand which content is most popular.
Continuous Optimization: Adjust your content strategy based on data.
Perseverance: Spend time building and maintaining your audience base, don't give up easily.
With these 10 tips, you can post higher quality, more popular content on LinkedIn. Remember, the key to success is to continuously optimize and adjust your content strategy to meet the needs and interests of your audience. PASA wishes you greater success in your LinkedIn content posting!
