Soft2Bet continues to shape its strategic goals of strong retention rates and engagement for its B2B partners with the launch of Bonus Dice, the group's latest gamification engine designed to increase deposits, extend player lifetime value (LTV), enhance engagement, and boost overall gaming revenue (GGR).
Bonus Dice is a "Monopoly" style game available to registered casino users, enabling them to earn various types of bonuses based on their betting levels. By staying active, casino players will receive additional bonuses, and operators can offer free rounds when deposits, bets, or player balances fall below a set amount.
"Our new Bonus Dice engine has changed the game rules in the iGaming industry, completely transforming the way gamification drives player engagement," said Yoel Zuckerberg, Chief Product Officer at Soft2Bet. "By seamlessly integrating entertainment with strategic rewards, we have not only improved retention rates but also redefined how operators can enhance player lifetime value and boost their overall experience. This innovation opens up new possibilities for personalized, dynamic interactions in online casinos.
Supporting Data
Bonus Dice has improved engagement and financial metrics for retained users. The following data was collected from online casinos one month before and one month after implementing Bonus Dice:
Interaction rate of active users at 65%
GGR increased by 21% after Bonus Dice
Number of active players increased by 64% after Bonus Dice
Betting focus increased by 34% after Bonus Dice
Bonus Dice is a perfect tool for CRM activities, as it helps bring customers to the casino and improves customer retention rates.
Customization Features
Bonus Dice can be reskinned to match any casino's brand and style, allowing operators full control over the type and value of rewards, enabling them to customize the experience according to their specific needs.
Player Features and Segmentation
Players earn dice by betting, which enables them to play the Bonus Dice game and qualify for rewards. They can see the types of rewards they might receive, but the actual values remain hidden, allowing for better segmentation and enhancing the user experience by matching rewards with player profiles.
