Innovative casino content provider successfully launches customized engagement tools in Europe and Latin America.
Leading casino entertainment content provider TaDa Gaming enhances player engagement in its diverse product portfolio through its new gamification tool, GiftCode.
With just one click, GiftCode can be added to over 150 different TaDa Gaming versions. Currently, the reward is free spins, but GiftCode is very flexible, so rewards can be allocated according to operator choice, specific audiences, or even individual player preferences.
Designed specifically for operators and broadcasters, it can be sent to targeted groups or audiences, whether they are new players or churned players, VIPs or part of a promotional event, and can be sent through any channel. No additional integration required. To date, the redemption rate of the new product is close to 100%, exceeding each KPI.
Preliminary tests in Brazil have yielded impressive results. In four months, working with 100 broadcasters and key influencers, over 500,000 GiftCode links were distributed, with a redemption rate exceeding 95%, and the number of new player registrations increased by over 30,000 per month. Moreover, the next-day retention rate consistently remained between 85-90%.
Since the launch of GiftCode in the European market in April 2024, TaDa GiftCode links have been released in over 150 versions, totaling more than 70,000. This has resulted in a 100% redemption rate, leading to a 13.9% increase in new player registrations, a 10% increase in player engagement, and a 10% increase in betting volume.
TaDa's GiftCode is a powerful tool that directly offers rewards to players. With simple access to promotions, one-time applications, and tracking of usage and betting levels, rewards are instant, meaning players can fully trust GiftCode, and operators can easily measure its success.
TaDa Gaming CEO Andy Huang stated: "Enhancing the gaming experience is a key method to attract and retain players. GiftCode has attracted both new and existing customers and has had a positive impact on the acquisition costs for operators and streamers, hence we see a strong response from all stakeholders."
Furthermore, the simplicity of the integration process is a significant attraction for operators, while the enhanced reward potential available with just one click is very popular among players worldwide.
We look forward to further personalizing and customizing GiftCode with our players and clients to create a more immersive gaming experience.'
TaDa Gaming will showcase GiftCode and its TriLuck™ games and competitions at the SBC Lisbon booth P207 from September 24 to 26.
TaDa Gaming is proud to drive innovation in the entire iGaming field. TaDa Gaming currently releases up to four games per month to enrich its growing and diversified product portfolio, particularly known for its industry-changing fishing games.
