Shape Games, an award-winning provider of front-end solutions for the gambling and gaming industry and part of the Kambi Group, has now entered into a long-term partnership with Paf, one of the leading operators in the Nordic region.
Under the terms of the deal—delivered through Shape Games' next-generation sports betting software development kit (SDK)—Paf will receive the full suite of UX development and player engagement services from Shape, leveraging Shape Games' front-end expertise to enhance its user interface and unlock exceptional product journeys.
According to the agreement, Paf becomes the latest partner of Kambi, utilizing Shape Games' highly customizable front-end technology and extensive customer engagement suite, joining operators such as BetCity, betJACK, BetWarrior, and Svenska Spel.
Martin Mouroux Dam, Managing Director of Shape Games, stated: "We are thrilled to sign a partnership agreement with Paf, collaborating with one of Europe's leading operators to create engaging user journeys through our next-generation sports betting SDK.
"Paf was Kambi's first client signed in 2010, and for Shape Games, this is a significant milestone, deepening the relationship with one of Kambi Group's longest-standing clients."
Sara Björk-Södergård, Chief Information Officer at Paf, said: "We have always been looking for ways to enhance the products and services we offer to our customers. Partnering with Shape Games to leverage their fully native front-end technology to boost our customer engagement capabilities was a natural choice.
"We look forward to working closely with Shape Games to provide our customers with a first-class betting experience."
