EveryMatrix has launched the LoyaltyEngine, a set of multivertical tools that empowers operators to strengthen the bond between players and brands, significantly increasing engagement, retention, and the lifetime value of users. It also provides access to real-time analytics and insights about their behavior.
The LoyaltyEngine allows operators to easily set up levels, define earning rules for experience points (XP) and coins with the ability to configure rewards for any campaign in any gaming vertical, encouraging and motivating players to unlock exciting rewards.
It combines unique gamification elements, including clear progression paths with advanced algorithms to encourage players to climb the ranks and unlock and redeem personalized rewards in a store-based system. This includes customized bonuses, personalized promotions, and exclusive VIP perks such as branded merchandise and products.
Seamlessly integrating with over 30,500 games from EveryMatrix and more than 330 game studio partnerships, the LoyaltyEngine also provides access to real-time player behavior analytics and insights.
This means that clients can immediately understand what drives engagement and brands can instantly identify high-value players, allowing them to make quick, data-driven decisions to optimize loyalty strategies.
Stian Enger Pettersen, CEO of Casino, EveryMatrix, said: "The LoyaltyEngine will have an instant EveryMatrix effect on our clients' brands, strengthening the relationship they have with their players by offering richer experiences through gamification and personalized rewards, while equally benefiting operators with seamless integration and real-time data insights and reporting.
"For many years, EveryMatrix has been a pioneer in multivertical bonus, loyalty, and gamification tools developed to empower our clients and enhance player experiences. The LoyaltyEngine will continue this proud tradition by offering a premium loyalty solution with clear progression paths and attractive rewards, leading to significant benefits for our clients and their players", added Pettersen.
“Join the EveryMatrix team at booth B105 at SBC Lisbon from September 24 to 26 to experience the features of the LoyaltyEngine and participate in a competition with a chance to win incredible prizes”, the company invites.
EveryMatrix provides software, solutions, content, and iGaming services for casino, sports betting, payments, and affiliate management to global Tier 1 operators, as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the ideal EveryMatrix solution and combine it with third-party and internal technology and resources.
The company, which empowers clients to unleash bold ideas and deliver exceptional player experiences in regulated markets, has 1,000 employees in 13 countries and serves over 300 clients worldwide, including the regulated US market.
EveryMatrix is a member of the World Lottery Association (WLA) and the European Lotteries Association. In September 2023, it became the first iGaming provider to receive the WLA Safer Gambling Certification.
Source: GMB
