Playtronix has established a strategic partnership with Xtremepush aimed at strengthening personalized marketing campaigns, leveraging Xtremepush's comprehensive user engagement platform. The agreement will initially focus on boosting one of Playtronix's clients in Brazil, with plans to extend these capabilities to other international clients in the future.
Under this global agreement, Playtronix - a major provider of white label casinos - will integrate Xtremepush's real-time CRM and free-to-play (F2P) solutions into its offerings.
Additionally, Xtremepush's gamification and multichannel engagement tools will be used to enhance customer interaction and retention.
The partnership will initially focus on boosting one of Playtronix's clients in Brazil, with plans to extend these capabilities to other international clients in the future. This agreement further solidifies Xtremepush's position as a leader in the iGaming sector, following successful partnerships with operators such as Playr.Bet, Vibra Gaming, and The Pools.
Robbie Sexton, Director of Partnerships at Xtremepush, said: “We are pleased to have been chosen by Playtronix to enhance the experience of their customer base and bring added value to their broader offering”.
“Playtronix is proud to be at the forefront of player gamification and high-level UX and has identified our product as essential to continue fulfilling this commitment to customers”.
Marin Zvonarevic, Co-founder and COO of Playtronix, commented: “We are really excited to close this partnership with Xtremepush and bring their customized solutions to our iGaming clients in various markets”.
“We strongly believe this will significantly improve our customer satisfaction and increase their players' loyalty”.
Kevin Collins, CTO and Co-founder of Xtremepush, concluded: “Regulations are always there as a major challenge that needs to be managed. Another big trend is gamification. To differentiate, people want to have free loyalty across different offerings”.
“The pace is changing digitally. The amount of things that need to speed up in terms of their data, their ability to deliver great experiences, the need for consolidation. This pace of change never really ends”.
Kearns continued: “The industry we are in is all about real-time. Experiences need to be in real-time, how we respond to these experiences must be in real-time. Consumers – they need instant gratification. Being able to have a unified CRM to do all your intelligence – that's the big trend”.
Source: GMB
