The global pioneering Tier 1 betting and gaming brand Pinnacle has launched a new advanced casino offering powered by EveryMatrix technology, the CasinoEngine. The second phase of the partnership will see the integration of BonusEngine and JackpotEngine, also from EveryMatrix, further boosting growth with proven bonus and gamification tools to enhance reactivation, acquisition, and retention.
The CasinoEngine aims to significantly enhance the Pinnacle’s casino offering into a world-class digital entertainment experience with access to an ever-growing portfolio of over 31,500 top-performing games.
Pinnacle has built much of its new casino front-end using EveryMatrix technology. It will integrate the JackpotEngine to further power its casino through flexible and configurable jackpot customization, adding new layers of user experience to its content, in addition to a variety of industry-leading bonus management and player reward features.
Launched in 1998, Pinnacle is one of the world's most well-known betting and gaming brands, pioneering advanced sports betting models, becoming the first operator to launch eSports betting and consistently focusing on offering the best odds and high betting limits.
For the full year of 2023, EveryMatrix produced a record Gross Gaming Revenue (GGR) for operator partners with the casino business unit generating €1.9 billion, an increase of 83% year-over-year (YoY), while the GGR for the second quarter of 2024 for casino clients produced an eleventh consecutive record quarterly performance of €658 million, a 53% increase YoY.
Stian Enger Pettersen, CEO of casino, EveryMatrix, said: "Partnering with such a well-known and respected brand as Pinnacle is a great endorsement of our capabilities to significantly increase casino revenues for Tier 1 operators in global regulated markets."
“The industry-outperforming numbers and the records we continue to break for our clients speak for themselves, so we are very pleased that the Pinnacle management team has placed their faith in us to drive their casino and take it to the next level.”
Nicole Kalcheva, head of casino at Pinnacle, commented: “Sports and eSports have consistently been our strongest game, but with our new partnership with EveryMatrix and the proven excellence that their products and services continue to achieve, we know we can reach the same heights in the casino, providing our players with the best-in-class experience across all sectors.”
Pinnacle offers bettors a unique alternative to other bookmakers since 1998. Besides an established reputation for always offering the best value and an unmatched betting experience, Pinnacle is also known for producing educational content to help empower bettors.
An emphasis on continuous development of its risk management expertise has allowed Pinnacle to remain a central pillar of the online betting industry with a commitment to offering customers low margins, high limits, and a unique policy of "welcome winners".
EveryMatrix provides software, solutions, content, and iGaming services for casino, sports betting, payments, and affiliate management to global Tier 1 operators, as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the ideal EveryMatrix solution and combine it with third-party and internal technology and resources.
EveryMatrix empowers clients to unleash bold ideas and deliver exceptional player experiences in regulated markets. The company has 1,000 employees in 13 countries and serves over 300 clients worldwide, including the regulated US market.
The company is a member of the World Lottery Association (WLA) and the European Lotteries Association. In September 2023, it became the first iGaming supplier to receive the WLA Safer Gambling certification.
Source: GMB
