SEOBROTHERS is dedicated to leading the field through innovative SEO strategies and creative content strategies. Sales Director Aleksandra Drigo told SiGMA News that their mission revolves around increasing web presence, driving organic traffic, and maximizing project revenue. In this interview, Drigo discussed how SEOBROTHERS is redefining agency marketing by establishing meaningful partnerships and providing user-centered content.
Can you outline the mission and goals of SEOBROTHERS?
Our goal at SEOBROTHERS is to dominate the iGaming and digital marketing industries. We use cutting-edge SEO strategies and creative content marketing strategies to help our projects achieve significant growth. Through continuous and purposeful work, our main goal is to increase web presence, boost organic traffic, and maximize revenue. We are committed to quality and continuously adapt to the ever-changing digital world to maintain a leading position in the competition.
We focus on building solid, trustworthy relationships with our partners and audience to achieve these goals. To ensure our clients and users receive accurate and useful information, we prioritize transparency and honesty in all transactions. Furthermore, we strive to positively impact the iGaming industry by promoting safe gaming behavior and providing players with informative and empowering information. By combining technical expertise with a deep understanding of our audience's needs and preferences, we aim to redefine agency marketing and build a vibrant ecosystem that benefits all stakeholders in the process.
What are the characteristics of your target audience?
We operate globally, but our main focus is on tier-one countries. We run projects in Europe, Canada, Africa, and Latin America.
What is your main source of traffic?
Pure SEO. We focus on pure SEO traffic, carefully selecting high-quality SEO keywords to bring high-quality traffic to our partners. Additionally, we have now started to develop streaming, but it takes some time to grow.
How do you drive traffic to your website?
Traffic growth is crucial for the success of SEOBROTHERS. We have adopted a comprehensive SEO strategy, focusing on niche keywords with high conversion potential. We start by redesigning our website with a user-first approach, creating new content, and refurbishing existing materials to keep them fresh and relevant.
Navigating the dynamic agency marketing environment requires us to stay ahead of trends and quickly adapt to changes. As SEO algorithms evolve, we continuously refine our strategies to maintain visibility and attract organic traffic. We are committed to providing valuable, user-centered content, ensuring that we not only drive traffic but also effectively engage and convert visitors.
How do you track and report performance metrics?
Everything here is straightforward; nowadays, there are many different methods to track results. For SEO traffic, we use GSC, and then we can check traffic quality, deposit amounts, registrations, our commissions, player countries, and other content in our partners' affiliate programs.
What is your average conversion rate for affiliate activities?
This depends on the market, geographical location, partner products, and other factors. Our main markets have an average conversion rate from registration to deposit of 35-50%.
What type of support do you expect from operators?
We view operators as crucial partners in achieving success. We value their open communication, transparency, and collaborative approach. Friendliness and fairness are equally important, as is timely sharing of accurate information. This partnership enables us to effectively coordinate our efforts, ensure the achievement of our common goals, and fine-tune our marketing strategies for optimal results.
How do you attract and retain your audience?
Maintaining an active social media presence while focusing on industry developments is something we pride ourselves on. Keeping updated is not enough; we also need to leverage these insights to formulate our content strategy, providing timely and relevant updates that truly connect with our audience. This strategy keeps our community interested and eager to learn more.
Furthermore, our users are the focus of our personalized marketing campaigns and loyalty programs. These programs are designed to foster a sense of loyalty and belonging within our community, rather than just transactions. It all comes down to building connections and making each interaction feel special and valuable.
What are your preferred payment terms and methods?
Bank transfers, of course. We strive to be as transparent as possible, showing the industry that we can work "cleanly," mainly by paying all taxes, etc.
What challenges do you face in the constantly changing agency marketing landscape?
For us, navigating the affiliate marketing field in 2024 is filled with possibilities and challenges. To maintain our competitive edge, we have to quickly and proactively adjust our strategies to respond to the constant adjustments in SEO algorithms. Given the intense competition in our field, we are always improving our strategies to ensure we stand out from our competitors.
The increase in data privacy laws adds an extra layer of complexity, so we now have to prioritize compliance while maintaining a smooth customer experience. Embracing technological advancements has always been key to motivating us to continually innovate to meet the changing needs of our customers.
Throughout the process, our commitment to strategic agility and data-driven decisions is crucial. By applying these ideas, we not only overcome obstacles but also turn them into opportunities for improvement. In the future, we plan to continue refining our strategies to enhance our partnerships and make significant achievements in the vibrant field of affiliate marketing.
