Musburger Media has reacquired its creative product, the Las Vegas Sports Information Network (VSiN), from DraftKings. This move is not just a business transaction, but also marks the return of Musburger Media's founders, Brian Musburger (pictured above) and Bill Adee.
The duo were the original designers and leaders of VSiN, whose creativity was acquired by DraftKings in 2021. However, their passion for the platform has led them to buy back the company, and they will now resume leadership roles.
Brian Musburger reflected on this journey, stating, "Despite significant changes in the sports betting industry over the past three and a half years, our original vision for VSiN remains unchanged." This vision is to establish VSiN as a trusted authority in the sports betting field, providing valuable analysis and insights.
The founders expressed their gratitude towards DraftKings for the collaboration and expressed their desire to continue working together on future projects.
Back to Basics
With this acquisition, VSiN is now focusing on expanding its partnerships and aiming to increase its influence in the sports betting industry. The network plans to expand its partnerships and distribution channels, aiming to leverage the growing popularity of sports betting in the United States. This strategic move is intended to provide valuable insights and analysis to a broader audience.
Despite parting ways with VSiN, DraftKings will continue to maintain a business relationship with the network. As part of ongoing collaboration, DraftKings will continue to advertise on the VSiN platform. DraftKings' Chief Marketing Officer Stephanie Sherman stated, "DraftKings will continue to optimize its investments in content and media to align with our business strategy, goals, and the most critical areas and needs of our objectives."
For VSiN's audience, this transition will be seamless, with no interruptions. VSiN will continue to feature a range of leading sports betting experts and celebrities, including renowned broadcaster Brent Musburger. This ensures that VSiN remains a trusted authority voice in the sports betting industry.
