In the weeks leading up to the Cheltenham Festival, BoyleSports announced the appointment of Gold Cup winning jockey Bryan Cooper as its latest racing ambassador.
Having steered Don Cossack to victory in the 2016 Cheltenham Gold Cup, Cooper will provide insights, event previews, and analysis for BoyleSports' customers and horse racing enthusiasts.
Cooper has joined the BoyleSports racing delegation team, partnering with Robbie 'Puppy' Power and coach John 'Shark' Hanlon.
His transition to an analyst has been well received, and he recently contributed to a Cheltenham Festival preview night held at Limerick Racecourse by BoyleSports, raising funds for injured Irish jockeys.
Speaking about his new role, Cooper said: "I am thrilled to join the BoyleSports family and look forward to sharing my experience and insights with racing fans.
"As a staunch supporter of horse racing, especially in Ireland, BoyleSports is a brand that greatly values this magnificent sport, and I am excited to be part of another passionate Cheltenham Festival."
Good news: Cooper also shared his top tips for the Cheltenham races, backing Galopin Des Champs to win the Gold Cup for the third consecutive time, highlighting the horse's outstanding performance at the Irish Gold Cup in Leopardstown.
BoyleSports PR and Sponsorship Manager Sharon McHugh added: "We are delighted to welcome Bryan Cooper as our new racing ambassador, which will enhance our commitment to providing top-level analysis and tips.
"With such an impressive career, and in collaboration with Robbie and Shark, we believe that Bryan's addition to the team forms a fantastic trio for our racing coverage, adding a new dimension to our reports. We look forward to working with him during the Cheltenham Festival and beyond."
Following the signing of a five-year sponsorship deal with Limerick Racecourse for the Munster National, this latest move continues to demonstrate BoyleSports' growing influence in Irish horse racing sponsorship and ambassador partnerships.
