A BIG Brazil and Caesars Sportsbook launched in Las Vegas on Wednesday (9) the platform 'caesarsports.com.br, which will operate sports betting in Brazil. Taking advantage of the G2E fair, the companies announced the new site in the national territory, amid tributes to the country in the world capital of gambling and entertainment.
The launch of the betting site caesarsports.com.br in Las Vegas was marked by creativity, with various actions in tribute to Brazil. The statue of Caesars Palace was installed on the Strip holding the Brazilian flag, the Ferris Wheel and the Eiffel Tower were lit up in green and yellow, and the platform's launch film was shown on the casino's advertising panels on Las Vegas Boulevard during the three days of G2E.
A BIG Brazil Technology and Lottery submitted a request for authorization to the Secretariat of Prizes and Bets of the Ministry of Finance (SPA/MF) to operate the fixed quota betting and online gaming market, following all the guidelines and ordinances (SPA/MF 827/24) of the Ministry of Finance. Moreover, the platform's name is on the ‘positive list’ published by the SPA/MF.
The company BIG Brazil obtained in February of this year the licensing of the Caesars Sportsbook brand, a division of Caesars Entertainment, to launch sports betting operations in the country. BIG Brazil already had a partnership with Caesars through the operation in Brazil of the World Series of Poker® (WSOP®) brand, the world's largest poker tournament. Caesars Entertainment Corporation is a North American conglomerate in the gaming sector that operates about 50 casinos and hotels, including some in Las Vegas.
In April of this year, it signed a partnership with NeoGames S.A., a provider of complete technology solutions for iGaming and iLottery, to boost the operator's entry into the newly regulated online betting and gaming market in the country.
In July, BIG Brazil and Integrity Compliance 360 (IC360) announced a partnership, which will provide access to IC360's integrity monitoring technology. The proprietary integrity monitoring technology analyzes various data sets to proactively identify irregular patterns of arbitration and betting at the contest level. BIG Brazil will be able to count on the same company that serves Caesars in the United States, a model of monitoring and fraud prevention containment.
In August, BIG Brazil started its operations in Rio de Janeiro, placing the online gaming platform brand Caesars Sportsbook for the first time in Brazil.
“We are very happy to start operating in the country precisely in Rio de Janeiro, a state that has a tradition in the gaming sector and the biggest showcase of Brazil abroad. BIG Brazil, through Caesars Sportsbook, will bring the experience, credibility, and respect for the consumer, with a platform focused on entertainment and responsible gaming,” commented the CEO of Caesars Sportsbook of Brazil, André Feldman.
In September, the brand introduced its first three names for the Board of Directors in Brazil with the Caesars Sportsbook brand. Paulo Morais, Jan Jones Blackhurst, and Mauricio Frizzarin form the Board of Directors of BIG Brazil.
Feldman added that the company's goal now is to expand operations to all cities in the state of Rio de Janeiro and eventually to the entire country. “BIG/Caesars Brazil also requested the federal license. The operation in Rio de Janeiro will be the visiting card of the Group for the national operation, scheduled to start in 2025,” announced the executive.
Paulo Morais (board member), Dan Shapiro (VP Caesars),André Feldman (CEO BIG Brazil)
“We will enter with the Caesars Sportsbook brand in the country, starting in Rio de Janeiro, which has a population of over 16 million inhabitants and potential superior to several European countries with the same population of the state. But we also aim to apply for a federal license and the operation in Rio de Janeiro will be the visiting card of the group for the national operation, scheduled to start in 2025. We are the first Brazilian company to apply for a state and federal license,” commented Feldman.
BIG Brazil is a Brazilian holding company with subsidiaries that operate regulated live and online games, sports betting, poker, and lottery. Since 2015, BIG Brazil has been licensed by Caesars Entertainment and William Hill U.S. to operate their brands in Brazil.
Source: GMB
