Advanced Casino Solutions (ACS), renowned for its leadership in providing intelligent marketing and customer engagement tailored for the gaming industry, recently showcased its innovative Precision Insights & Engagement (PIE) platform and HostXP at G2E.
The event proved a fruitful ground for demonstrating the latest advancements in player development and marketing, said company founder Scott Stokes.
“The platforms have revolutionized how integrated resorts and casino operators identify and engage observed patrons,” Stokes said. “G2E provided us with fantastic opportunities to meet with existing and potential partners, who were particularly excited about the continuous updates and enhancements to our products.”
Stokes emphasized that PIE isn’t just a digital marketing tool, but an all-encompassing solution that changes the game by allowing precise identification of demographic and psychographic profiles, along with the real-world behaviors of casino goers. “Our market analysis tool, updated this June, offered unprecedented insights into geographical and regional market performances, helping our partners refine their strategies and significantly boost market share.”
Tyler Bain, chief operating officer of ACS, said they’ve received tremendous feedback.
“PIE was a hot topic throughout this and other recent conferences,” Bain said. “The ability to directly engage customers through various channels like digital marketing, email, SMS, and direct mail has transformed our partners’ marketing efforts.”
Reflecting on his transition from Silicon Valley to the gaming industry five years ago, Stokes said he observed a gap in how player-development teams were equipped to handle sales and customer service.
“HostXP fills this gap by integrating with CMS platforms in real-time, enabling hosts to access vital information where and when it matters most, right on the casino floor,” Stokes said. “The uniqueness of ACS lies in our dual offering of a robust desktop application and a mobile app available across Apple and Google app stores.”
Bain cited the mobility and flexibility offered by HostXP.
“Our hosts can seamlessly transition from desktop to on-the-go interactions, enhancing guest experiences directly on the floor,” Bain said. “This gives hosts tools to perform both the sales and service elements of their jobs, no matter what device they use.”
Stokes said ACS prides itself on its integration capabilities, detailing how their software communicates directly with CMS APIs, leading to faster and more reliable operations with minimal points of failure.
As a marketer with 20 years of experience in the casino space, Bain emphasized the importance of reliable API integration.
“Having a tool that connects directly through APIs, supported by a partner who truly knows how to effectively deploy against them, is paramount in this industry,” Bain said. “All too often, we as marketers buy tools in this industry that claim direct and reliable data access, but few actually deliver. Our approach has always been about empowering our partners with real-time data to enable immediate and impactful guest interactions.”
The post-G2E period has been buzzing with activity, as ACS continues to receive inquiries and follow-ups resulting from their successful engagements at the conference, Stokes said. “Our discussions at G2E have reinforced our commitment to innovation and confirmed the value of our solutions in the global market.”
Looking forward, Stokes said ACS is excited about the future as they expand their reach globally, servicing some of the largest travel and hospitality corporations worldwide.
“Our global expansion is a testament to the scalability and adaptability of our platforms. We’re excited to continue this journey, pushing the boundaries of what’s possible in gaming and hospitality technology,” Stokes said.
With the PIE platform and HostXP, ACS remains at the forefront of the industry, not just in North America but across continents, continually igniting success powered by innovation, Stokes said.
