Stelios Haji-Ioannou has stamped the Easy brand on everything from aeroplanes to pizza joints, with varying degrees of success.
Now the billionaire entrepreneur is taking a punt on online sports betting, the Guardian has learned, through a partnership with an offshore gambling firm that is on the comeback trail after having its license suspended in 2020.
EasyBet is a joint-venture with Matchbook, a trading name of Triplebet, which is based on the Channel island of Alderney.
The Guardian understands that Triplebet is owned by Zeljko Ranogajec, an Australian-born multimillionaire who has been described as the world’s most successful gambler and by the nicknames of the “Loch Ness monster”, because he is rarely spotted, and “The Joker”.
