BETBY, a premier sports betting provider, has announced a strategic alliance with Magnus Carlsen, widely regarded as the highest-rated chess player in history and a recent recipient of FIDE’s Greatest of All Time (G.O.A.T) award.
This collaboration introduces Carlsen as BETBY's global brand ambassador, seamlessly blending the worlds of chess mastery and cutting-edge sports betting technology.
As a five-time World Chess Champion with unmatched analytical skills, Carlsen is celebrated for his brilliant gameplay and sharp decision-making, traits that resonate with BETBY’s mission to deliver forward-thinking, intelligent sportsbook solutions. This partnership reinforces BETBY's dedication to excellence and strategic innovation within the betting landscape.
Carlsen’s storied chess career began early, achieving Grandmaster status at just 13 years old. He has since consistently topped the global rankings across classical, blitz, and rapid chess formats, holding the World Chess Champion title since 2013 and earning the highest recorded chess rating in 2014. Carlsen's intellectual approach to sports, along with his reputation for foresight and tactical prowess, aligns naturally with BETBY's ethos.
Leonid Pertsovskiy, CEO of BETBY, shared his enthusiasm for the new partnership: “We are absolutely thrilled to welcome an iconic figure like Magnus Carlsen to the BETBY family. His legacy in chess, alongside his passion for sports and mastery of decision-making, forward planning, and creativity, makes him the perfect global ambassador for our brand.
As BETBY continues to lead the market with groundbreaking sports betting solutions, Magnus will represent our commitment to quality, innovation, and strategic excellence. We are excited and proud to collaborate with such a renowned sports icon.”
This partnership symbolizes an exciting new chapter for BETBY, as the company looks to further innovate sports betting technology and strengthen its global footprint, guided by the strategic mindset Carlsen exemplifies.
