The National Lottery of Beneficence of El Salvador (LNB) has been awarded a prestigious recognition for its leadership in Responsible Gaming practices. This honor was granted during the World Lottery Summit 2024, held from October 21 to 24 in Paris, France, organized by the World Lottery Association (WLA).
The president of the LNB, Javier Milián, represented the institution at this global event, highlighting LNB's commitment to implementing measures that ensure a safe and responsible gaming experience. This recognition not only celebrates the exemplary management of the LNB but also its tireless dedication to positioning El Salvador on the international stage, aligning with President Nayib Bukele's vision of building a positive image of the country.
The “Responsible Gaming” campaign, launched in 2023, has been fundamental in achieving this accomplishment. Based on the seven principles of Responsible Gaming established by the WLA, this initiative prioritizes the well-being of players and their families, promoting healthy entertainment and minimizing the risks associated with gambling addiction.
The recognition from the WLA is an honor that motivates the LNB to continue improving and providing ethical and safe entertainment, as well as continuing to bring benefits to thousands of Salvadorans. The LNB maintains its commitment to always act with transparency, ethics, and best practices, demonstrating that El Salvador is a benchmark in the global state lottery industry.