MBet becomes the latest operator to join the rapidly expanding EveryMatrix platform network.
Press release.- EveryMatrix has sealed its largest turnkey platform partnership in Africa to date and MBet will migrate from its existing software to EveryMatrix technology.
Thanks to the turnkey sports betting agreement, EveryMatrix will power MBet with its award-winning technology in Tanzania and the Democratic Republic of the Congo (DRC).
MBet's sports betting offering will be transformed through the high-performance, "always-on" digital sports betting platform OddsMatrix, which includes access to a content catalog of more than 170,000 monthly live sports betting events, powering Odds Management tools and a comprehensive pre-live of 11 sports, and Bet Builder.
The East African operator will also gain access to a suite of localized player-friendly products including a lightweight in-house interface, USSD betting, SMS functionality, "Do It Yourself" manual event creation tools, and a dynamic betting ticket engine that supports more than 50 accumulator selections.
This enhanced sports betting platform package will be complemented by the integration of additional key products from EveryMatrix, including the CasinoEngine productivity platform, the cross-product rewards system "BonusEngine", and the player management platform "GamMatrix".
By migrating from an 11-year-old proprietary technology to a tech stack like EveryMatrix, MBet becomes the latest ambitious operator to join the rapidly expanding EveryMatrix platform network. Fresh off recent acquisitions of FSB Technology and Fantasma Games, the fastest-growing online gaming technology provider in the industry now boasts over 1100 employees across 15 global offices.
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Founded in 2013, MBet has become one of the leading sports betting brands in the competitive East African region following the creation of a customer-centric proposition with the help of a portfolio of local sports partnerships.
Ebbe Groes, CEO and co-founder of EveryMatrix, said: "This top-tier African turnkey partnership sends a strong signal that EveryMatrix is quickly becoming the go-to platform provider for ambitious operators in the exciting African region."
He added that Africa presents a unique set of scalability challenges for platform providers, and with millions of bets processed daily on its OddsMatrix sports betting platform, this is a region tailor-made for the transformative capabilities of EveryMatrix technology.
"I am particularly pleased to see that this deal comes after our acquisition of FSB Technology. FSB has developed a strong customer base across the African continent, and FSB's product readiness and experience were crucial for EveryMatrix to win this historic deal," said Groes.
He added: "We are pleased to welcome MBet to the EveryMatrix platform and look forward to driving their offering towards a market-leading proposition in Tanzania, the Democratic Republic of the Congo, and beyond."
Javier Díaz, CEO of MBet, said: "We are immensely proud of everything MBet has achieved over the last decade. Securing leadership positions in Tanzania and the Democratic Republic of the Congo has demonstrated the growth path we have traveled."
He added: "What has become clear over the last 18 months is that to take us to the next level in our operations, we need to be aligned with a leading external technology provider."
