By 2025, with the legalization of betting houses in Brazil, it will be necessary to invest in more refined digital marketing strategies. In this article for GMB, inplayBet presents the main trends for the coming year.
Released in October, the study "Political Panorama 2024: sports betting, digital scams, and indebtedness" indicated that 13% of Brazilians aged 16 and over, which represents approximately 22.13 million people, stated they had participated in betting in the last 30 days.
Therefore, the betting market is rapidly transforming, and to stand out in 2025, betting houses need to be aware of the strategies that will shape the future of digital marketing.
For this reason, inplayBet, as a reference in the Brazilian betting sector, shares the main trends and practical tips for application to boost results and strengthen the connection with bettors.
Big data
Big data is the foundation for understanding user behavior and offering personalized experiences. To implement, use analytical tools that consolidate data such as game preferences and betting history.
These insights can be used to create targeted promotions, identify patterns, and adjust strategies in real time, ensuring efficiency and impact.
How to apply:
1. Invest in robust analytics platforms.
2. Create dashboards for real-time metrics monitoring.
3. Train teams to interpret and apply the insights obtained.
User Segmentation
Knowing your audience well is essential. With segmentation, you can create more relevant campaigns and increase the conversion rate. Divide your customer base by behavior, location, or preferences. This way, each marketing action will be more assertive and personalized.
How to apply:
1. Implement a CRM that allows creating detailed profiles.
2. Develop specific campaigns for each segment.
3. Analyze the performance of actions and continuously optimize.
SEO
Search engine optimization (SEO) continues to be indispensable. Having a well-ranked website increases visibility and attracts quality organic traffic. Bet on relevant content and optimize the user experience with responsive design and fast loading.
How to apply:
1. Conduct keyword research specific to the sector.
2. Publish content such as tutorials, analyses, and relevant news.
3. Ensure your site is technically optimized (friendly URL, loading time, etc.).
Artificial Intelligence
Artificial intelligence is key to automating processes and surprising users. AI-powered chatbots can provide real-time support, while algorithms recommend games and promotions based on each customer's betting history.
How to apply:
1. Implement chatbots to improve service.
2. Use AI to personalize offers and suggest actions based on data.
3. Automate advertising campaigns for greater efficiency.
In 2025, the betting houses that lead the market will be those that apply these trends with strategy and innovation. inplayBet emphasizes the importance of investing in effective marketing strategies to gain the trust of bettors and stand out in an increasingly competitive market. Adapting to the future is more than an option: it is the key to success!
Source: inplayBet
