Supplier Sportradar announced the launch of its new marketing solution product Gen AI Audio Advertising, aimed at producing audio advertisements for sports betting and casino operators.

According to the company, the new system will provide operators with additional advertising content through artificially generated audio. Sportradar detailed that the Gen AI Audio tool is primarily used for in-game betting, and the solution is suitable for podcasts and broadcast sports streaming services.

More specifically, the new technology aims to automatically update odds, events, and accumulative prizes in real-time, ultimately aiming to provide operators with additional audio content for their users.

Sportradar's Senior Vice President of Marketing Services, Niki Beier, commented on the newly released product, saying: "Sports fans and bettors are increasingly consuming audio content, with listenership growing over 1000% in the past seven years. To achieve maximum marketing efficiency, we provide advanced yet easy-to-use solutions for sports betting and casino operators."

It is worth noting that in October, subsidiary XLMedia announced its intention to sell its North American business to Sportradar.

"With our next-generation artificial intelligence technology, we can allow clients to easily integrate audio advertisements into their acquisition and branding campaigns, attracting more customers with real-time relevant audio information, without the need for a creative team or high production budgets," said the company.

Sportradar has been quite busy recently, having officially entered the micro-betting market in September and signed an integrity agreement with IBIA and the Brazilian Ministry of Finance last month.

Recently, the supplier announced its financial results for the third quarter of 2024, reporting revenue of 255 million euros ($267.5 million). Last week, the company also revealed a new player scouting agreement with MLB.