BETBY, a leading sports betting provider, has launched its latest marketing campaign, "Make Your Move", featuring legendary chess grandmaster Magnus Carlsen as the brand ambassador. The campaign highlights the critical challenges that operators face in the competitive iGaming industry – accessing innovative technologies and leveraging the expertise of the right people to achieve sustainable global success.
By partnering with Magnus Carlsen as the face of the "Make Your Move" campaign, BETBY aims to motivate operators around the world to take control of their growth by choosing a reliable and innovative sportsbook partner.
In the campaign video, Carlsen is depicted strategizing and evaluating various scenarios before making the decisive move that ensures victory, symbolizing the careful decision-making required for success in the world of iGaming.
Pierre Pulis, head of marketing at BETBY, said: “Magnus Carlsen embodies the precision, strategy, and vision needed to excel at the highest level – qualities that deeply resonate with BETBY's mission".
"As a five-time world chess champion and the greatest chess player of all time, his ability to anticipate, adapt, and make bold, yet calculated moves, reflects the challenges faced by operators in the competitive iGaming landscape".
"With Magnus as the face of our 'Make Your Move' campaign, we hope to inspire our partners to make confident and transformative decisions that lead to sustainable growth and global success
".
To learn more about Betby, visit: https://betby.com/
Betby is a leading B2B provider of top-tier sports betting services, recognized for its innovative technology and dedication to excellence.
Betby's team of industry veterans leverages their knowledge and experience to offer a premium, adaptable, and scalable sports betting platform, tailored to meet the varied demands of operators worldwide.
From dynamic in-play betting options to robust risk management tools and innovative AI tools, Betby is committed to driving the success of its partners in the rapidly evolving online sports betting landscape.
Source: GMB
