LinkedIn is a global social platform focused on professional and business connections, allowing users to build professional networks, share industry insights, find job opportunities, recruit talent, and provide channels for brand promotion and targeted marketing for businesses.
For our overseas merchants, its three core functions have significant benefits:
LinkedIn allows users to create and maintain an online professional profile, fully showcasing themselves in the workplace.
This is equivalent to a professional resume, which can help cross-border merchants showcase their professional image and career background globally, enhancing trust and professionalism.
LinkedIn provides a platform for me to follow industry information, absorb personal perspectives, learn professional knowledge, enhance career skills, and share business insights.
As a cross-border merchant, I can use this feature to keep up with the latest industry trends and market dynamics, maintaining an information advantage in fierce international competition.
On LinkedIn, I can find classmates, colleagues, partners, search for job and company information, and explore unlimited opportunities.
This means being able to use LinkedIn's global network to access industry information, find partners, explore new business opportunities, and expand business scope.
How to obtain industry information through LinkedIn?
Industry information on LinkedIn is crucial for me, and I can obtain it through the following three ways:
I can connect with and follow professionals within the industry, especially those with in-depth experience in my areas of interest, to get the latest industry trends and hotspots in real time. This way, I can keep pace with the industry and not miss any important information.
LinkedIn groups are important places for industry professionals to interact. I join groups related to my field of interest, actively participate in discussions, and understand the views and insights of group members, thus gaining deeper industry insights. This allows me to connect with peers and discuss industry trends together.
This is a tool focused on the latest news of the day. I can select industry tags I'm interested in, get news, articles, and trends related to the field, and keep a high level of attention to industry dynamics. Through LinkedIn Today, I can quickly understand the latest information affecting my business.
By fully utilizing these features offered by LinkedIn, I can easily obtain industry information, enhance my professional wisdom, better understand industry trends, keep up with the times, and make more accurate decisions in operations.
How to effectively manage your LinkedIn account?
First, register a personal account, and if necessary, you can choose to establish a complete LinkedIn company page. Complete information including name, logo, industry, slogan, etc., ensuring that personal and company profiles are complete and professional, making full use of all relevant tags and sections. An optimized page can attract more attention and enhance brand image.
LinkedIn users prefer professional, cutting-edge content, and the platform clearly promotes long articles with depth and practicality. It is recommended to regularly publish high-quality industry-related content, including professional articles, success stories, and market insights, to demonstrate professional knowledge and establish an authoritative image.
Cross-border merchants know that interaction is extremely important on any platform, so when seeing articles from target users or peers, it's good to like, comment, and share more to maintain presence!
Having multiple LinkedIn accounts can help cross-border merchants tap into more customer traffic and use it within the matrix to build a brand image. This method helps diversify risks, ensures account security, and avoids the risk of account suspension due to frequent switching of devices or IPs.
The most important thing to successfully manage a LinkedIn account is to continue producing high-quality content.
High-quality content not only attracts more attention but also enhances professional image and influence. By sharing valuable industry insights, experiences, and knowledge, you can establish deeper connections with the network and enhance interaction.
Finally, I hope the above content can be helpful to me, and everyone's cross-border business can also go smoothly. Keep striving, and I believe that through the LinkedIn platform, more opportunities can be explored to achieve career goals.
