Tabcorp has established a partnership with esports provider PandaScore to enhance its esports betting services across Australia.
This collaboration will initially focus on popular games such as Counter-Strike, League of Legends, and Dota 2, with plans to expand to more games and betting markets over time.
The partnership allows Tabcorp to integrate PandaScore's data and odds services, including player markets and AI-driven odds creation. These services will be distributed through Tabcorp's digital platforms, mobile apps, and physical betting locations.
David Beirne, General Manager of Tabcorp Trading, stated: "The partnership with PandaScore is significant for our investment in esports. It enables us to access dedicated esports trading and odds creation services for the hottest games, and aims to build a complete esports product suitable for the next generation of betting enthusiasts."
Oliver Niner, B2B Director at PandaScore, added: "Tabcorp is an Australian institution with excellent brand recognition and market penetration, and has a successful track record. Introducing our esports products to the market leader in Australia solidifies our existing success in the market, and we are confident in continuing to drive growth in this market."
This collaboration follows PandaScore's partnership with Amelco to integrate esports solutions into its sports betting platform. The company has also expanded into new markets, including North America, and earlier this year, obtained a gaming license in Colorado.
