What were the key milestones and successes for your company in 2024?
It’s been an intense year for BETER, marked by strengthening our product offerings and forging multiple partnerships with Tier-1 companies, including Playtech, 10bet, Codere, SportyBet, Superbet, Novibet, Entain, and others. The demand for our fast betting products for both esports and sports has surged as operators adapt to evolving bettor preferences.
Our in-house Setka Cup table tennis and ESportsBattle tournaments (eFootball, eBasketball, eHockey, and CS) have been upgraded with thousands of new matches, now exceeding 46,000 monthly events. Our team worked tirelessly to establish new connections, showcasing our products at major events like ICE London, SiGMA Asia, and SBC Lisbon.
We are also proud to have added four trophies to our collection this year, including three for Best Esports Provider.
What were the biggest challenges your company faced this year, and how did you successfully navigate them?
Our legal team did an incredible job securing licenses in key markets (Peru), as well as securing our content availability in Brazil. Bettor preferences evolve significantly, and we worked hard to keep pace with the ever-evolving iGaming landscape.
For example, we introduced a new tournament series, specifically designed to cover non-peak times, such as mornings, allowing our partners to deliver round-the-clock action to bettors. We also enhanced our iFrame solution and added advanced widgets to our global esports odds feed, helping bettors make more informed decisions.
Moreover, we introduced a virtual reality series to our Setka Cup tournaments, providing bettors with engaging and immersive experiences unlike anything they’ve encountered before.
