Edinson Cavani, Miguel Merentiel, and Lautaro Blanco, players of Boca Juniors, recorded an advertisement for a Betsson campaign to highlight the importance of responsible gambling on legal, safe, and reliable betting sites that comply with all applicable regulations. This initiative is led by the main sponsor of the Xeneize team and Racing Club de Avellaneda, the current champion of the Copa Sudamericana.
The campaign emphasizes the relevance of using legal betting sites, which offer protections such as age verification, secure payment methods, and identity verification. These sites also provide essential tools, including options to limit the amounts wagered and the time spent on the platform, access to support centers, and self-exclusion options, ensuring a safe and controlled environment for users.
Recorded at Boca Predio, in Argentina, the video features Uruguayan striker Edinson Cavani saying: “With this shirt, you have to play responsibly”, cleverly connecting the athletes' commitment on the field to the principles of responsible gambling.
Lautaro Blanco adds: “And if you do it, do it in a safe place”, emphasizing that gambling is an activity exclusively for adults. Striker Miguel Merentiel concludes: “With these colors, we have to set an example”, reinforcing the shared responsibility among clubs and sponsors to lead by example.
The campaign draws a parallel between the discipline required in professional sports and the importance of gambling responsibly on legal sites. Both Boca Juniors and Betsson are leaders in their respective fields and share the same values regarding the commitment to promote responsible gambling.
“Responsible gambling is a fundamental pillar of our business. We recognize that, while betting is a form of entertainment, it is not without risks. Our priority is to provide a fun and safe experience for all our customers”, stated Andrea Rossi, Commercial Director of Betsson for Latin America.
He also mentioned that Betsson offers ongoing training to all employees on responsible gambling and has a specialized team dedicated to managing all aspects of these practices, both internally and with customers.
To broaden the reach of the campaign, Betsson announced a multifaceted approach, including initiatives on social networks, in-person activations, and extensive media coverage.
Why is Betsson leading this initiative?
Currently, about 80% of users in Argentina are registered on unregulated betting sites, which offer no consumer protection.
This lack of oversight exposes people to risks such as fraud, identity theft, and underage access to the site. By partnering with Boca Juniors and leveraging their influence, Betsson seeks to change consumer behavior towards legal and regulated platforms, promoting a safer environment for betting and increasing awareness of the protections offered by licensed operators.
This campaign reinforces Betsson's commitment to creating a sustainable and ethical gaming environment, reflecting its broader mission to act responsibly and improve the industry's reputation in Argentina and other countries. In Brazil, regulation is scheduled to begin in January 2025.
Founded in 1963, Betsson Group is a global leader in the entertainment industry and offers various services to consumers, including gaming, betting, and informative entertainment.
With proprietary technology across its product offering, Betsson serves players directly (B2C) and indirectly on a B2B basis. The company's vision is to provide the best customer experience in the industry.
Sustainability is an integral part of Betsson's strategy, as taking responsibility for customers, employees, and communities is a prerequisite for running a successful sustainable business.
Betsson Group employs more than 2,000 people in Europe, South America, Asia, and North America and is wholly owned by Betsson AB - listed on Nasdaq Stockholm. More information at www.betsson.com.br.
Source: GMB
