Going global with marketing is a key strategy for many companies to expand into international markets and enhance brand influence.

Platforms for overseas social media advertising such as Facebook, Google, Instagram, and YouTube serve as bridges connecting brands with global consumers, making the effectiveness of their ad placements particularly crucial.

In this article, PASA will explore potential issues encountered during the ad placement process and provide solutions to help optimize the effectiveness of overseas social media advertising.

Common Issues and Causes in Ad Placement

1. Low ad exposure

2. Slow ad delivery

3. Low click-through rate

4. Low return on ad spend

Suggestions for Optimizing Ad Placement

Regarding low exposure

1. Extend the ad placement duration to allow exposure to accumulate;

2. If the ad bid is too low, it may rank lower in competition with peers, making it difficult to get displayed. Consider increasing the budget;

3. Pay attention to the choice of keywords, considering if there is a situation where keyword search volume is low.

Regarding slow ad delivery

Ad delivery is closely related to the ad's display volume, click volume, and conversion volume. To address this issue, multiple aspects should be considered.

1. Improve ad quality through better titles, covers, and material quality to increase user click willingness.

2. While ensuring precise targeting, consider broadening the targeting to capture more traffic.

3. If account weight is low or restricted, resulting in fewer customers. Use a fingerprint browser to manage multiple overseas social media accounts to increase account matrix weight.

Regarding low click-through rate

1. Ensure the landing page content is highly relevant to the ad, making the ad and user search intent highly aligned. The content of the landing page should be consistent with the ad and attractive.

2. Use the ad verification feature of the fingerprint browser.

Regarding low ROI

1. Control ad costs, set reasonable ad budgets and durations to avoid unnecessary waste.

2. By optimizing ad content, improving landing pages, and using fingerprint browser assistance, enhance conversion rates, thereby improving user experience and purchase intent.

3. Through market research and data analysis, understand the needs and preferences of target users, and develop advertising strategies that better meet user needs.

Conclusion

By implementing targeted strategies for various aspects of ad placement, you can significantly improve your deployment efficiency and achieve ROI growth.