After discovering how to monetize on Telegram, it's time to understand how to promote these mini apps. Telegram Mini Apps (TMAs) are the recent buzz. Whether it's to create something to impress users with convenience or because you had a high-level idea, the goal is to get the app noticed.
So, how do you do that? In this article, we deliver the top seven ways to promote Telegram Mini Apps like a pro.
1. Leverage Telegram's built-in features
Telegram is the best resource, filled with tools to make the mini app shine. The best part? These built-in features are tailored to further enhance user engagement.
Telegram Ads for TON projects
Working on a TON (The Open Network) project, luck is here to stay! Telegram ads are a serious game changer, giving exclusive access to a hyper-segmented audience.
To explore further, there are the app's amazing factors, with its unique features and seamless experience, or better yet, how it does the job and makes life easier.
Pro tip: keep the ads short, quick, and totally personal. A bold CTA, like "Try Now" or "Discover fantastic features," is the best choice.
You can also include a GIF or an image that grabs the audience's attention.
Dedicated channels and groups
The mini-app needs a base, and TG channels or groups are the perfect place to leverage. For this, it's necessary to create or find a community where loyal users meet, receive updates, and feel like VIPs.
An animated group turns fans into advocates, especially if you offer some benefits in return. Satisfied users will promote the app for free. It's always possible to offer bonuses, gifts, and exclusive content to motivate.
2. Optimize Telegram Mini App to become more visible
Let's explore two approaches to make finding an app as easy as finding a light source in the dark.
* The Telegram App Center is where mini apps shine and stand out. Not having the app here is a fatal mistake.
* Use the right keywords and hashtags
Pro Tip: Write short, pleasant, SEO-friendly descriptions, with something like "Your favorite Telegram tool is just a click away!"
3. Use pay-per-click (PPC) for quick results
To enjoy instant user growth, it's necessary to consider pay-per-click. This option is quite exceptional because, one moment, it's invisible, and the next minute, the mini app is the talk of the town. Here are some ways to make it rain users for your TMA:
PropellerAds
PropellerAds is a traffic engine designed to help apps shine. With the new PropellerAds Telegram Ads format, the mini app or channel can quickly attract new audiences. The main advantage of this format is that it gives access to a highly engaged Telegram audience - hot and ready to convert. How to activate:
- Monetag
Monetag is another remarkable platform where monetizing a Telegram mini app is easy. This perfect ad format fits perfectly into the TG chat interface. It resembles regular messages, but with a standout CTA to boost engagement.
With advertisers from all verticals and regions, this new ad format counts all user interactions. Moreover, its integration into the mini-app allows for competitive CPMs (cost per thousand), making each view and click a revenue booster. The ads it presents can unlock tokens or perks for viewing, creating a win-win situation. In addition to promoting content, this ad format is crucial for effective monetization.
- Run PPC campaigns on social media
Ads on social media are also effective in running PPC campaigns. You can try platforms like Meta, Instagram, and Google Ads to target specific interests, such as "Telegram users" or "mini app fans."
By targeting these niche communities on these platforms, add visually appealing features (like GiFs) and a quick CTA like "Try our Telegram mini app today!"
Pro tip: Conduct A/B tests on campaign strategies to see what hits hardest. Could it be a funny meme or a sleek demonstration video? If they attract users, it's time to use both together!
4. Engage the audience
Feedback loops
People love to share opinions, good or bad. Therefore, it's necessary to conduct polls, ask for feedback, and above all, listen! Implement any changes based on what users want, and you can bet that loyalty will skyrocket.
Introduce interactive content
The goal is to make promotions fun, gamifying the experience with challenges, quizzes, or contests.
5. Bet on the audience
- Leverage social media platforms
Whatever the vibe, it's time to use social media, like Instagram, Twitter, or TikTok, creating short, engaging content, like teaser videos or testimonials from satisfied users, to show people what they're missing.
- Collaborate with influencers
Joining forces with influencers who vibe with the app's niche can be a great way to promote a creation. And the exciting part? The audience are the future users!
6. Offer irresistible incentives
- Exclusive offers
Let's move on to irresistible perks like: "The first 1,000 users get FREE premium features!" This creates a sense of urgency and makes early users feel like VIPs. FOMO (fear of missing out) is real, and this strategy ensures that people rush to download your app.
- Referral bonuses
Word-of-mouth is marketing gold, and referrals turn users into promoters, using promotions like "Refer 3 friends and unlock VIP features for a whole month!"
People like to win (even if it's just the right to brag), so it's necessary to ensure they are rewarded every step of the way. These small gestures of value can generate a big buzz and ensure that the app remains at the top of everyone's must-try list.
7. Leverage analytics for present and future success
Data is king! And knowing this is vital for the growth of the Telegram mini app. Without proper analytics, you're basically playing in the dark.
Use Telegram Analytics
Telegram's integrated analytics is like a treasure map for app success. Here, it's possible to track user engagement, monitor clicks, and see which features the audience loves most. It's all about working smarter, not harder!
Launch your campaign with PropellerAds and convert each click into cash
Ultimately, the app should make people feel good. With these tips and fun insights, you're on the right track to attract users to an app.
With the new Telegram ad format, there's a golden opportunity to turn each click into real cash. They change the game, offering valuable rewards to users, keeping engagement high and conversions. So, it's time to take the next step, where every click counts.
Join PropellerAds!
Source: PropellerAds
