BetMGM has consolidated its BetMGM Reward Points into a single account, streamlining access to digital bonuses, MGM Rewards Points, Marriott Bonvoy Points and more into a single, digital wallet across the US.
The combined customer loyalty program is part of the operator’s recent switch of its sports betting app in Nevada to a single, digital wallet. This allows players in the Silver State to wager in the state and then carry their funds to other US markets where BetMGM is available.
Now, the operator’s customers can do the same with the streamlined BetMGM Rewards system. BetMGM Rewards Points and Tier Credits can be earned by players when they play at BetMGM Sportsbook, BetMGM Casino and BetMGM Poker.
“We are committed to streamlining the loyalty experience for our players so they can enjoy the rewards they earn wherever they are in the US,” commented Adam Greenblatt, CEO of BetMGM.
“The BetMGM Rewards Program showcases our key differentiators – omnichannel play, the iconic hospitality and MGM Resorts International’s entertainment, and partnerships including our alliance with Marriott Bonvoy.
“With every bet at the sportsbook and spin of the slot you are earning rewards that can be used online or in-person.”
BetMGM Rewards Points now travel with players in all single account markets in the US, but Puerto Rico and the Canadian province of Ontario are not included. A player’s BetMGM Reward Points balance consolidates into one balance when they create an account in a new location.
BetMGM Reward Points earned through play can be redeemed in the Rewards Store and used for odds boosts and gametime credits, but they can also be redeemed at MGM Resorts International destinations to be exchanged for Marriott Bonvoy Points and more.
In October, MGM Resorts reported that the Q3 revenue from BetMGM operations increased by nearly 20% when compared to the same period last year.
SBC’s second edition of SBC Summit Rio will introduce the Affiliate Leaders Summit, a strategic platform connecting affiliates and operators with key market opportunities in Brazil.
This addition will help the relevant stakeholders navigate Brazil’s evolving regulations, unique player behaviors, and regional marketing preferences.
Rasmus Sojmark, CEO and Founder of SBC, commented, “Affiliates are a cornerstone of our industry, proving critical for operators seeking successful entry into new markets. With this in mind, introducing the Affiliate Leaders Summit to SBC Summit Rio was essential.
“By providing a dedicated platform for collaboration between operators and affiliates, as well as the opportunity to peer into the latest affiliate strategies that can help shape up the Brazilian market landscape, the Affiliate Leaders Summit will equip delegates with the knowledge they need to flourish in Brazil.”
Set for 25–27 February 2025 at the Riocentro in Rio de Janeiro, the upcoming SBC Summit Rio will bring together 15,000 delegates—6,000 leading operators currently active in or targeting the Brazilian market and 1,500 affiliates to aid with market penetration and traffic acquisition efforts.
The summit will feature a dedicated exhibition floor and a thoroughly designed educational program, highlighting the most pressing topics impacting the Brazilian affiliation landscape.
On the exhibition floor, attendees will have the opportunity to explore partnership opportunities with top-tier operators and affiliates in the industry. Brands already confirmed include Better Collective, Bet365, Blaze, Bwise Media, Casa de Apostas, Clever Advertising, Esportes da Sorte, KeyAffiliates, Oddscanner, Rivalo, and Superbet Brazil.
On the conference side, delegates can look forward to in-depth discussions on navigating compliance in the newly regulated market, crafting region-specific marketing campaigns, designing localized SEO strategies, and executing impactful marketing initiatives while maintaining ethical standards.
The panel titled, ‘Your Traffic’s Journey – Beyond Traditional Models’ will explore the importance of understanding and evaluating traffic sources, particularly in markets like Brazil, which utilizes platforms like WhatsApp. Featuring experts Yuri Campos (Head of Growth and Media, Samba Digital), João Sobreira (Co-founder, Tipspace), Bruno Barroso (CEO, BetPass), Idomar Filho (CMO, BetFive) and moderator Julyana Simoes (Panregional Sales Director, Futbol Sites), the panel will address the challenges of evaluating traffic value, identifying key monetization metrics, and ensuring compliance with evolving regulatory frameworks.
