If you are using WhatsApp to find new customers—for example, if you have obtained potential customers' WhatsApp contact information from social media or websites, and then directly message them to expand your business—then this article is for you.
First, we need to clarify one thing: "All platforms strictly combat the behavior of harassing users." Developing customers on WhatsApp can easily violate WhatsApp's strict controls, which may lead to the risk of temporary or permanent account bans.
Therefore, our strategy should be to operate under the premise of complying with platform rules, rather than trying to challenge the rules of a leading global platform with some "black technology." Practical experience tells us that any attempt to exploit protocol loopholes often backfires.
Considering that all applications need to continuously grow their user base, WhatsApp is no exception. WhatsApp has implemented some strategies and measures to promote user growth. It is well known that WhatsApp allows users to send messages to strangers, make voice and video calls.
This strategy has attracted a large number of users to WhatsApp, ensuring the rapid expansion of its user base. Users are more willing to meet new friends through WhatsApp because of its convenience. The fact that WhatsApp allows messages to be sent to strangers forms the basis of WhatsApp's mass customer development.
We can compare WhatsApp's social logic with WeChat, which we are familiar with. Both are instant messaging-based applications, and WhatsApp's social relationships are also built on the basis of contact list friends.
Therefore, WhatsApp supports users in adding new contacts as friends, thereby broadening their social network. By using inquiry cloud software, we can initiate conversations directly without adding the other party as a friend.
This becomes the core strategy of WhatsApp marketing, that is, to achieve efficient customer acquisition by mass messaging to strangers. This method is both rule-compliant and simple and efficient.
Strategies for Handling WhatsApp Traffic and Their Implementation
When exploring how to handle WhatsApp traffic, we can summarize two main methods:
First, one strategy is to use dedicated mass messaging accounts to directly send marketing messages. This method can be seen as a "suicidal" traffic attraction method, with a display rate as high as 100%, but at the same time, the probability of account being banned is almost 100%.
Therefore, when adopting this strategy, it is necessary to equip effective traffic conversion pathways, such as landing pages, websites, applications, etc., to ensure that traffic is quickly directed to other platforms before the account is banned.
Secondly, another strategy involves actively guiding customers to move to another WhatsApp number to continue communication while sending mass messages, forming a matrix relationship consisting of multiple small accounts and several large accounts.
Here, the small accounts are dedicated to developing customers, and once banned, they are discarded, while all valuable customer relationships are maintained on the large accounts, thus ensuring the safety of the large accounts. This method is more suitable for refined operations.
Both of these methods can help us efficiently acquire customers by mass messaging to strangers. However, as a marketing activity, it inevitably faces the risk of account bans.
Therefore, we need to adopt some rules and techniques to reduce the possibility of being banned while improving the cost-effectiveness ratio. Next, we will delve into WhatsApp's risk control logic to enhance everyone's understanding and avoid unnecessary mistakes in the operation process.
Of course, if you do not want to confront the platform rules and prefer a more secure way to acquire customers, you can read: WhatsApp account banning issues intensify, how can the foreign trade industry effectively develop customers?
In-depth Analysis of WhatsApp's Risk Control Logic
When understanding WhatsApp's account banning risk control mechanism, we need to focus on three core aspects: Environment, Actions, Feedbacks. Below, I will explain each one in detail:
1. Environmental Factors
The so-called environment refers to external factors that have no direct association with the account itself but still affect it. For WhatsApp, these factors mainly include login devices, node IPs, and home countries.
Improper environmental settings may lead to account suspension during the registration stage or when performing basic operations such as adding friends.
1. Device Factors: As WhatsApp's risk control mechanisms continue to strengthen, traditional registration methods through APIs or vulnerabilities, such as protocol numbers or Token numbers, are no longer suitable for mass messaging operations. Currently, only WhatsApp accounts registered with real mobile phones and carrying real device parameters are viable options.
The recently popular method of registering via computer simulators, i.e., installing mobile simulators on computers to register WhatsApp accounts (such as Thunder, Nox, etc.), has been proven unable to pass official inspections.
WhatsApp can identify and filter out CPU information based on the x86 architecture, while real mobile phones are mostly based on the ARM architecture. Additionally, if one account registered using a simulator is banned, other accounts on the same computer will also be implicated. Therefore, we do not recommend using PC simulators for registration.
We recommend using real mobile phones or cloud phones for registration and account nurturing, to convey real mobile parameters and avoid triggering risk control. When registering with a real machine, it is advisable to adjust the phone's language, time zone, and GPS positioning (which can be turned off) to match the registration country, while using a clean IP that matches the home location.
It is important to note that due to multiple bans or frequent registrations, devices listed on the blacklist usually need 7 days to a month before they can register again. In such cases, even if the device is flashed, it can only clear the WhatsApp application data and cannot change the device parameters recorded by WhatsApp, thus registration may still fail or be immediately banned.
Therefore, using cloud phones for registration becomes an ideal choice, with major advantages including perfect simulation of real machine parameters, one-click new machine function, unlimited backups, and high cost-effectiveness.
2. IP Factors: IP configuration is a trap that is easy to fall into. Many novices tend to use shared IPs or low-cost VPN services for WhatsApp registration and account nurturing. However, these widely used IPs have been marked as untrustworthy by WhatsApp, and their use may lead to account demotion or banning.
Therefore, during the registration and account nurturing process, it is recommended to use dedicated IPs or residential ISP lines to ensure the purity of the IP, and as much as possible, keep the registration IP, nurturing IP, and mobile card country consistent.
3. Contact List Factors: WhatsApp's social network is built on the contact list. After installing the app, it will first read the mobile phone's contact list, and a normal mobile phone's contact list cannot be blank. This is also one of the standards for judging whether mass marketing is being conducted. Therefore, before registration, we need to import some real phone numbers that have activated WhatsApp into the contact list.
4. Mobile Card Factors: Using virtual cards or second-hand cards for registration may face higher risks of being banned, as these cards may have been registered multiple times with WhatsApp.
Accounts registered with these cards may have low health values or have been marked. If not properly nurtured, using these accounts arbitrarily is very likely to lead to banning.
2. Behavioral Factors
WhatsApp, as the world's leading instant messaging platform, has more than two billion users and receives strong support from its parent company, Meta. Its risk control team uses advanced data models to accurately identify and prevent cheating behaviors. Any account that exhibits non-human behavior patterns will be quickly identified and face the risk of being banned.
On other social media platforms, so-called "wool-pulling" users may form a certain symbiotic relationship with the platform. This is because these users, by creating false prosperity data—such as artificially increasing user volume and activity—can help the platform attract capital investment, achieving expansion and growth.
However, this strategy does not work on WhatsApp, for the following reasons:
Social Platform Responsibility: As a social platform, WhatsApp has a very low tolerance for negative user behaviors. This is because the damage caused by such behaviors to the platform far outweighs any potential increase in registration volume and activity.
Product Positioning Determines Risk Control Strategy: WhatsApp's core mission is to replace traditional SMS services. This gene means that it will not give up the feature of "sending messages without adding friends." At the same time, to combat spam, WhatsApp will continue to strengthen its risk control mechanisms. This means that although WhatsApp cannot completely prevent the behavior of spamming, as the risk control system matures, these behaviors will be detected and identified more and more quickly.
Therefore, WhatsApp's powerful and almost stringent risk control system not only effectively combats bad users but may also cause some normal users to inadvertently trigger risk control rules.
Next, let us overview some known behaviors that may alert WhatsApp's risk control system, thereby increasing the risk of account banning: Refer to common reasons for WhatsApp account bans (including temporary and permanent bans)
1. Machine Simulated Behavior This includes:
Sending a large number of messages to multiple people within a short period.
Sending the same message repeatedly to different people.
The sending interval shows a clear pattern.
Importing a large number of numbers into the contact list at the same time.
Sending messages to users who have not saved the sender's number in their contact list.
Although technical measures such as message variables and random sending intervals can avoid machine behavior judgments to some extent, due to the nature of sending large numbers of messages to strangers, the risk of being banned is inevitable.
2. Abnormal User Characteristics
This includes but is not limited to the following behaviors:
Adding friends immediately after registration.
Sending a large number of messages to strangers in different countries.
Inviting non-contacts to join groups in bulk.
Sending messages to strangers on a large scale.
Scanning QR codes immediately after registration.
Being online on the PC for 24 hours continuously.
These behaviors, depending on the account's environment and account weight, trigger different degrees of risk control responses. Therefore, when using WhatsApp, especially for newly registered accounts, users should avoid the above behaviors and strictly adhere to the standard operating procedures for account nurturing.
3. Feedback Mechanism
1. Types and Importance of Feedback
Feedback is divided into positive feedback (Positive Feedback) and negative feedback (Negative Feedback). Considering that the focus of this article is on discussing account banning issues, we will first focus on negative feedback.
2. The Critical Moment of First Contact
On WhatsApp, when you send a message to a non-mutual contact list contact for the first time, the recipient will see a specific prompt (as shown below). At this moment, your message presents a high risk, as the other party can easily block or report you. At this critical moment, the fate of your WhatsApp account seems to hang by a thread, determined by the other party's every move.
3. The Recipient's Feedback Choices
When the target customer receives the information, they face several choices: adding you to the blacklist, reporting to WhatsApp (both are negative feedback), or adding you to their contacts and responding, whether in text, voice, or (these are all positive feedback). We naturally prefer the latter, as it benefits our marketing activities, and we should strive to avoid the former.
4. The Advantage of Mutual Contact Lists
Once a user adds you to their contact list, you become their "friend." A significant advantage of this status is that the URL links you send will become clickable, directly guiding users to the landing page, whether it's an app store download page or another website.
5. Definition of Non-Mutual Contact List Contacts
In short, even if you have the other party's number in your mobile contact list, if the other party has not saved your number, then in WhatsApp's judgment, there is no contact between you. Especially for new accounts, this situation is considered high-risk.
6. How to Reduce Negative Feedback
Ensure the relevance of the recipient: The target number needs to be accurate, and the recipient should have actual needs, to avoid blind mass messaging or repeated sending, causing the other party's displeasure or even taking banning and reporting actions.
Optimize WhatsApp sending content: Although you do not need to be a comedian, writing interesting, polite, clear, and professional copy is necessary. Comfortable copy not only reduces the risk of negative feedback but may also encourage the other party to save your WhatsApp number in their contact list in the future.
WhatsApp's Risk Control Levels
Initial Stage: Initially, risk control is mainly based on user feedback. If a user reports you for harassment, your account faces risk. However, this is just a preliminary stage, because once a user reports, it means that harm has already occurred.
Intermediate Stage: Subsequently, the system will identify common fraud behavior characteristics, providing early warnings or mild punishments to alert users.
Advanced Stage: The team combating black and gray production will continuously evolve the risk control system, judging the account's association based on the user's environment, behavior, and feedback, thereby implementing stricter control measures.
Machine Learning Stage: Ultimately, WhatsApp develops an individual user behavior risk control system based on machine learning, combining cross-platform data, environment, behavior, user feedback, and sample data to build a highly intelligent risk control system.
So, if you encounter problems with your WhatsApp, remember not to act rashly, such as frequently attempting to log in, sending random appeal emails, etc., as these may cause the risk control level to rise, leading to systematic account bans, making you doubt life and causing a lot of unnecessary trouble.
Environment, behavior, and feedback together form the foundation of WhatsApp's risk control logic, influencing each other and jointly combating spam accounts. Based on this, operators should treat all potential customers as real users, engage in personalized communication, and cautiously undertake batch operations to reasonably avoid risk control risks.
Four, WhatsApp Mass Messaging Logic and Its Marketing Advantages
One, WhatsApp's User Philosophy and Product Design
WhatsApp, this globally renowned instant messaging application, makes information transmission unprecedentedly simple. As long as you know the other party's phone number, you can send messages to any WhatsApp user. This app has about 2 billion monthly active users, providing a solid foundation for widespread information dissemination.
WhatsApp's original intention was to completely replace traditional mobile SMS and phone services. Just like making a phone call or sending a text message only requires knowing the other party's phone number, WhatsApp's design philosophy is also based on this convenience. Its earliest user group was mainly people from third-world countries who migrated to developed countries, who urgently needed an economically efficient cross-border communication method. Therefore, with its unique product design highly tied to phone numbers, WhatsApp stands out in the instant messaging field and becomes the most universally used communication tool globally.
Two, The Advantages of WhatsApp Message Mass Messaging
Without discussing product pros and cons or future development, WhatsApp at least provides an effective customer outreach method—mass messaging. Compared to traditional SMS and email marketing, WhatsApp mass messaging has the following unparalleled advantages:
Rich media support: WhatsApp supports text, links, videos, audio, GIFs, locations, contacts, and various file formats, including PDF, APK files, with no size limit.
No word count limit: Unlike SMS, which is limited to 140 characters, WhatsApp messages can be longer.
Track customer reading status: The sender can understand whether the message has been delivered, read, etc.
Instant interaction: The sender can respond to customer feedback promptly, which is crucial for facilitating transactions.
Natural internet user group: WhatsApp users are usually mobile internet users, and more information can be obtained based on their last login time, profile picture, status, etc.
High delivery and viewing rates: WhatsApp messages have a delivery rate of almost 100%, and the user viewing rate exceeds 80%.
High cost-effectiveness: Although risk control has been strengthened and costs have slightly increased, compared to SMS and Facebook ads, WhatsApp offers a higher cost-effectiveness ratio. Even if marketing accounts are banned, messages will still be retained for 72 hours, ensuring sufficient exposure.
The advantages of WhatsApp mass messaging make it an important tool for businesses and individuals to communicate with customers and conduct marketing activities.
In summary, with its efficient mass messaging function, WhatsApp provides an efficient and economical marketing method, especially suitable for broadly reaching customers and achieving instant interaction.
WhatsApp Message Mass Messaging Mode
In the current market environment, the provision of WhatsApp message mass messaging services is mainly divided into two categories: self-delivery mode and proxy delivery mode.
Self-delivery mode: Customers create accounts on the service provider's platform, use their own target number resources or the platform's filtering tools to identify and locate the target audience, and then create and publish advertisements.
Proxy delivery mode: Customers provide target numbers, and the service provider determines the final target audience through the filtering process, then schedules and sends messages at the customer-specified time. Currently, the proxy delivery mode has become the mainstream choice in the market due to its advantages in relieving resource concurrency pressure and scheduled sending functions.
Technical Principles of WhatsApp Message Mass Messaging
The mainstream WhatsApp message mass messaging technology can be divided into four methods:
Web protocol: Use WhatsApp's web client for message sending. This method is safe, compliant, and stable, and does not require an application to maintain online status.
Automation scripts: Control mobile phones or simulators on the phone through ADB commands, automation frameworks, and scripts.
Root/jailbreak phones: For Android phones, this involves decompiling WhatsApp and
