Superbet, an online sports betting and gaming platform, has acquired the naming rights for seven state championships this year: Carioca, Gaúcho, Baiano, Cearense, Sergipano, and Capixaba, as well as the Copa do Nordeste. This move increases the company's presence in local tournaments that kick off the Brazilian football season.
These championships capture the attention of both fans following their clubs and scouts from around the world looking for new talent. Moreover, they strengthen regional sports.
Thus, Superbet continues its project to be among the top three sports betting and online gaming houses in Brazil, especially after being granted a license to operate nationwide, listed by the Secretariat of Prizes and Bets (SPA).
“We understand the importance of state championships for Brazilian football and how these sponsorships bring authority and relevance to the brand within each state. We are pleased to be able to leave a legacy for the strengthening of the sport, with better structures and more entertainment for the public through various activation fronts and experiences,” states Alexandre Fonseca, CEO of Superbet Brazil.
The company has been contributing since 2023 with initiatives beyond the field and supporting sports and cultural events in different regions of the country, having branded its name at Rock in Rio and Lollapalooza, as a sponsor of the event that took place in March 2024 at the Interlagos racetrack, in São Paulo.
The house caught the market's attention by establishing important partnerships with major clubs: São Paulo Futebol Clube, in January last year, and with Fluminense, three months later, for the 2024-2026 seasons, in addition to supporting the traditional America-RJ. In October, it extended its sponsorship to the women's volleyball team of Flu.
Moreover, last year it was the sponsor of the Touchdown Suite for an NFL game at the Corinthians Arena, in São Paulo.
At the start of this year, Superbet signed a contract with a star and former captain of the Brazilian National Team as a brand ambassador, who joined the also idol Thiago Silva and Ferrugem.
Superbet Group is a technology and entertainment company founded in 2008, in Romania, and its mission is to provide millions of consumers worldwide with entertainment in sports and gaming through technology.
The group is present in 12 countries, either as an operation or as a technology hub, with the most important ones being Romania, Belgium, Poland, Serbia, and Brazil. In 2019, the American fund Blackstone, the world's largest manager of alternative assets, made a strategic minority investment of 175 million euros in the company, expanding the brand's global reach.
Source: GMB
