Professional poker player Phil Hellmuth, the record-holder for most World Series of Poker tournament wins, is joining BetRivers as a brand and content partner delivering a variety of player experiences and entertainment across Rush Street Interactive’s casino, sportsbook and poker verticals and throughout RSI’s media-owned productions such as the BetRivers Network and the “Poker Night in America” poker show.
“Phil Hellmuth is a living legend whose influence extends far beyond the poker table to all gamblers, and we are excited to welcome him to the BetRivers family,” Rush Street Interactive CEO Richard Schwartz said in a statement. “Phil’s unmatched passion, dynamic personality and flair for entertainment make him the perfect ambassador as we continue to expand our offerings and elevate player experiences across our platforms.”
Hellmuth, who has 17 WSOP bracelets, will integrate his experiences across RSI platforms and media production properties, including:
“Partnering with Rush Street Interactive and BetRivers is an exciting new chapter for me,” Hellmuth said. “Ever since meeting the Rush Street Interactive executive team in 2012, I have been a fan. I have been impressed with RSI’s moxie, will and determination to build a beautiful product—an online gaming experience that people love to use and play on.”
