In a context where digitalization has become imperative for organizations, Calímaco emerges as a key player in the modernization of state lotteries. Alejandro Serrano Zaera, Business Development Director at Calímaco, shared in an exclusive interview during the Jornadas Cibelae in El Salvador, the company's value proposition and how they are guiding lotteries in their transition to the digital world.
From tradition to digital innovation
Calímaco, a technology company with a long history in the industry, focuses on "developing the technological core of lottery operators". Its value proposition lies in accompanying lotteries in the transformation from traditional organizations to digital-native organizations. According to Serrano Zaera, this process is crucial in an increasingly competitive market.
The great challenge: organizational culture
The main obstacle in digitalization is not the technology itself, but the transformation of corporate culture. State lotteries, with their tradition and way of operating, face the challenge of adopting a "digital analytical mindset" that allows them to compete with international operators and meet the demands of new generations. Calímaco proposes to guide this cultural change, offering personalized support.
More than technology: service and local knowledge
While Calímaco offers a robust and tested product in various markets, its main differentiator is the service and the "service vocation". The company has a Spanish-speaking human team located in countries like Mexico, Peru, and Brazil, which facilitates the "day-to-day transmission of know-how". This personalized and locally adapted approach makes a difference in the implementation of technological solutions.
An integral solution for lotteries
Calímaco's platform offers an integral solution to gaming operators interested in having total control over their operations and adapting to their specific needs.
For lotteries, Calímaco offers several advantages:
- Automation and customization: allows user-based customization, automatic flows, and real-time recommendations.
- Flexibility and scalability: offers flexible and scalable modules, and the possibility of designing unique interfaces.
- Financial benefits: provides multiple payment methods, simplification of financial management, cost reduction, and increased conversion.
- Data control: offers instantly updated reports, identification of patterns and behaviors, and measurement of the success of strategies.
- Experience in regulated markets: has experience in the most demanding regulated markets, with an exclusive focus on Latin America, Spain, and Portugal.
