Bet365, a sports betting platform that began operating in Brazil on January 1st, is the ninth brand to sponsor the Paulistão Sicred and the eighth partner of CazéTV broadcasts, debuting on Wednesday (15th). In addition to it, brands such as Assaí, Bis, Clear, Centauro, Cruzeiro do Sul, and Sicredi (which holds the naming rights), as well as HiperBet and Bet7k, occupy the properties of Craque do Jogo and Apito Inicial + Pênaltis.
Bet365 is also the new sponsor of CazéTV's sports broadcasts on YouTube, alongside Casas Bahia, Claro, Hypera, McDonald’s, PagBank, Stellantis, and Unilever.
This is the first major sponsorship action of the sports betting platform in Brazil, where it has been operating with a license since January 1st of this year, as part of a strategic movement to expand its business globally.
LiveMode was chosen by bet365 for the start of its media investments in Brazil. “Throughout the Paulistão, we will have special activations in the only competition that allows this integration between brands and football. In addition, we will have the chance to produce exclusive content for the debut of bet365 and for the fans of CazéTV,” explains Mauricio Portela, partner at LiveMode.
Bet365 will have a presence in the matches broadcast live by CazéTV, including games of teams like Corinthians, Palmeiras, Santos, and São Paulo. The partnership also involves special content produced in the pre-games live, focusing on some curiosities, stories, or interesting characters related to the match.
As a sponsor of the Paulistão Sicredi, the platform will sign all player substitutions that occur in the championship, with the insertion of the brand in LED spaces, substitution boards, and inserts during the broadcast.
Source: GMB
