Internacional kicked off its 2025 season on Thursday night (16th), facing the Mexican National Team in a friendly at Beira-Rio. To mark the return of the Colorado, EstrelaBet, the club and stadium sponsor, promoted the 'Noche Estrellada', a set of thematic activations that provided a unique experience for over 40,000 fans in Porto Alegre (RS).
The Brazilian betting house also prepared special actions at the EstrelaBet Confraternity, a sponsored space in front of Beira-Rio, where fans could enjoy typical Mexican food and drinks. Moreover, the festive atmosphere was enhanced with interactive games, such as the traditional piñata, and the distribution of thematic accessories, including sombreros and mustaches.
"Football goes beyond the four lines – it's passion, culture, and connection. This friendly was not just a reunion of the club with its fans, but also an opportunity to celebrate the sport in a different way, bringing elements of Mexican culture to make the experience even more special. We wanted the Colorado fans not only to cheer for the team but also to have fun and experience something unique at Beira-Rio," states Renan Cavalcanti, CMO of EstrelaBet.
The program also included the participation of influencers. The passionate Internacional fan David Coradi generated exclusive content and interacted with the Colorados, awarding some with tickets and gifts. Meanwhile, Juliano Machado took on the role of "EstrelaBet Reporter," with exclusive access to the backstage of the game, conducting a complete coverage directly from the field for the betting house's social networks.
To complete the experience, a photographic panel was set up in the Beira-Rio courtyard, where fans could fit their faces and take pictures, simulating the wearing of typical Mexican outfits.
EstrelaBet is the best Brazilian betting operator, having been elected twice consecutively at the SiGMA Americas Awards in 2023 and 2024, and also winning as 'Best Sports Betting Operator in Brazil' and 'Rising Star of the Year' by the SBC Awards Latin America 2022.
With offices in Belo Horizonte and São Paulo, the company stands out for its innovations in the betting market, its commitment to responsible gaming, and being one of the first to apply for an operating license in the regulated market, which will come into effect in Brazil from 2025.
In partnership with FUMEC University, it develops pioneering programs for the prevention of pathological gambling, applying cutting-edge technology to ensure a responsible experience, and psychological support to users.
The company supports both sports and entertainment in Brazil. EstrelaBet sponsors CazeTV and the musical reality show 'Estrela da Casa' (TV Globo).
In sports, it sponsors the Brazilian National Teams of Futsal and Beach Soccer and was the only national representative of the betting sector to officially support the FIFA Women's World Cup 2023™.
Moreover, the company sponsors clubs like Internacional, R10 Vasco da Gama, Criciúma, as well as the "Beira-Rio" stadium.
Source: GMB
