As emerging iGaming and sports betting operators face challenges in scaling and competing effectively, Optimove has announced the launch of Optimove Ignite+, a comprehensive program created to accelerate the growth of these operators. The program was developed by experts to empower them with tools, resources, and strategies that, until now, were not available for emerging operators to thrive in a competitive market.
This new program offers exclusive access to Optimove's number 1 CRM Marketing platform for iGaming and sports betting operators, providing expert guidance and actionable insights. It enables emerging operators to scale efficiently in a competitive market, something unprecedented until now for these operators.
Main benefits of Optimove Ignite+
Optimove Ignite+ leverages Optimove's experience in growing industry leaders to help emerging iGaming and sports betting operators accelerate their development. The program offers access to the following resources:
1. Guidance and support in CRM Marketing by industry experts: Connect with Optimove's team of experts, who offer strategic insights, deep industry knowledge, and personalized support.
2. Extensive industry insights: Access exclusive benchmark reports, based on Optimove's proprietary data from over 1,200 brands, helping operators refine their strategies, measure performance, and gain a competitive edge.
3. Simplified integration: A personalized onboarding process for emerging operators that allows quick integration with the Optimove platform, immediately starting the generation of marketing and business results.
4. Access to the OptiCircle community of Optimove: Join OptiCircle, the community of professionals and thought leaders in iGaming from Optimove, including opportunities to feature in industry podcasts and blogs.
5. Preferential commercial terms: Receive competitive pricing and scalable terms designed to support the growth of emerging iGaming and sports betting operators.
Facing complexity: Empowering emerging operators to grow and compete
Amid rising customer expectations and stricter regulations, the iGaming and sports betting landscape becomes increasingly complex. Without the proper tools and expertise, emerging operators often face difficulties in scaling and competing effectively.
As a leader in CRM in the industry, part of Optimove's mission is to help all operators overcome these challenges successfully and build sustainable and profitable businesses.
“Emerging iGaming and sports betting operators are a vital part of the gaming industry, but often face obstacles in achieving their potential in scale and competition,” said Motti Colman, VP of Revenue, Gaming at Optimove.
“With Optimove Ignite+, emerging operators finally have the tools, insights, and support needed to build solid foundations for accelerated growth and maximize their impact in competitive markets. This program reinforces our commitment to empowering all operators, regardless of size, to thrive in the dynamic market of iGaming and sports betting.
Optimove
Optimove is the first customer-driven marketing platform and the number 1 CRM Marketing solution for iGaming and sports betting operators. Optimove's solutions ensure that marketing always starts with the customer (player) rather than a campaign or product.
Customer-driven marketing has proven to deliver an average increase of 33% in customer lifetime value. Optimove's CRM Marketing solution allows iGaming and sports betting operators to offer personalized experiences across all channels, unify player data, and utilize AI-driven multichannel orchestration with statistically reliable measurements for each promotion, campaign, and journey.
Source: GMB
