At the iGB Live exhibition, Optimove announced a partnership with EGT Digital to integrate its AI-driven location-free marketing platform into EGT's modular X-Nave platform. This integration will provide operators with real-time, behavior data-driven CRM tools, enhancing personalized marketing and a
Optimove and EveryMatrix announce a new integration to help iGaming operators automatically trigger personalized marketing campaigns based on real-time player behavior. Through this partnership, Optimove clients can leverage the EveryMatrix iGaming platform to instantly respond to key events such as
Scoreconnect and Optimove announced a strategic partnership at the 2025 SBC Americas Summit, bringing a Telegram-based real-time interaction solution to iGaming operators.This innovative integration allows operators to connect directly to Player Account Management (PAM) or CRM systems through the Op
The sports betting technology provider adds dynamic designs, real-time messaging, and flexible experimentation tools.Press release.- Altenar has integrated Opti-X, the Digital Experience Platform (DXP) from Optimove, to help operators drive engagement, personalization, and player lifetime value from
This strategic agreement underscores Altenar’s commitment to continuously improving its offering and delivering innovative, player-centric solutions that have a significant impact on sports betting operators. Prominent sportsbook and iGaming software provider, Altenar has integrated Optimove’s Digit
iGX, a leading voice in the iGaming industry, and Optimove, the number 1 CRM marketing platform for iGaming and sports betting operators, announce the release of a report that explores the transformative role of gamification and Generative AI (Gen AI) in the iGaming industry. This comprehensive stud
As emerging iGaming and sports betting operators face challenges in scaling and competing effectively, Optimove has announced the launch of Optimove Ignite+, a comprehensive program created to accelerate the growth of these operators. The program was developed by experts to empower them with tools,
Optimove Insights, the research division of Optimove, a leader in CRM marketing platform for iGaming and sports betting, has published a detailed analysis on the trends of live betting (in-play). The study analyzed 3,794,500 monthly bettors in sportsbooks in the USA, UK, Greece, Italy, and Spain fro
The leading Brazilian lottery and capitalization company, Grupo da Sorte, has chosen Optimove as its CRM marketing solution to accelerate growth through personalized journey orchestration. The idea is to increase player loyalty and retention through personalized and relevant marketing campaigns. Gru
Several comings and goings have taken place across the industry recently, as the Betting and Gaming Council, Optimove and Wynn Resorts are among those to have seen changes to their teams.Betting and Gaming CouncilBetting and Gaming Council has announced that Grainne Hurst has officially begun her ne
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