Allwyn Group has become an official partner of Formula One racing.
This collaboration will focus on community impact, serving as a means for Allwyn to support its goal of making a positive contribution to society.
With Formula One's global audience, we hope Allwyn can use this platform to praise those who make positive changes in society and share their stories worldwide.
Karel Komarek, Chairman and Founder of Allwyn's Board, stated: "We have ambitious plans to continue Allwyn's international success, marking an important milestone on this journey.
"This investment signifies a crucial moment in Allwyn's development, changing global perceptions of Allwyn and emphasizing the power of our lottery to benefit the world."
Robert Chvátal, CEO of Allwyn, stated: "Formula One racing is synonymous with excellence, high performance, and innovation, which are the core principles of Allwyn's business.
It is worth noting that last year, Allwyn collaborated for the second consecutive year with the cycling tour known as the 'Race for Peace.'
"We are thrilled to establish an official partnership with Formula One racing, allowing this sport's platform to attract its extremely passionate global fanbase and advocate for positive community impact."
Stefano Domenicali, President and CEO of Formula One, added: "We are delighted to welcome Allwyn as a new official partner. Our collaboration reflects our shared commitment to innovation and community celebration.
"This partnership also provides both our companies with new opportunities to connect with a broader global audience. We look forward to working together to create unique experiences and drive positive change."
The day before, Formula One legend Felipe Massa renewed his brand ambassador agreement with Betano, marking their first collaboration in 2023.
