He believes crypto adoption will continue to grow so the crypto iGaming scene will further expand in the following years. By Damian Martinez, journalist at G&M News.
What motivated you to join BC.Game and how has your journey been so far?
I couldn’t believe it when I got approached by the BC.Game HR team. I was so happy that such a huge brand was interested in hiring me, so I thought this kind of offer would come once in a lifetime. I knew the expectations were huge considering how big the company is. I knew that if I joined BC.Game, I would learn a lot, and that was the case. The crypto casinos are way different than the FIAT ones and it was all a new experience for me. At first, it was hard, and I must admit I had a lot of sleepless nights during my early days. However, the team was very supportive and helped me settle. Thanks to my colleagues, the CMO and the HOA and their support, I started reaching KPIs which at the end is what keeps you in the team. Since then, I enjoy every single day at BC.Game and I hope this journey continues forever.
Last week you attended iGB Affiliate in Barcelona. How would you evaluate your participation in the event and what were the main affiliate marketing topics discussed at the gathering?
iGB was by far one of the best, and for me personally it was the best conference ever. Everything was perfect, the organization was at a high level, and I really enjoyed my time. Of course, the cream of the crop was the event being in Barcelona, which was sunny and warm compared to most parts of Europe. Now, from the professional perspective, it was super busy on our stand. I had a lot of meetings with old partners, mostly discussing how we can get our operations better. I’m always interested to hear feedback from the affiliates about what it is they see we are doing wrong as an operator, and which aspects we should improve. As an operator, the critics from the partners, and the players I would say are the best way to see where you need to improve. Out of that, I was also happy to meet a lot of new affiliates that are ready to work with us and at the end it is always what you call a great conference.
What strategies does BC.Game use to attract and retain crypto-focused players?
Crypto adoption will definitely continue to grow so we should expect the crypto iGaming scene to expand further. As one of the leading crypto brands, BC.Game is focused on building a unique product that players will continue adoring. Instead of the short-term strategies that are being adopted by other operators, we offer amazing player’s experiences, and the team tries to keep the brand unique and one step in front of the others in every aspect.
BC.Game sponsors Leicester City Football Club. How does this partnership benefit the brand and its affiliates? Are there plans for expanding the company’s sponsorship portfolio or collaborations in other sports or regions?
We were thrilled to announce that we formed a strategic partnership with Leicester City FC. I was so happy when I heard that we are signing that deal, especially because, back in the days, when they won the EPL title in 2016, it was such a fairytale that every football fan in the world adored. It was the same feeling for me. We’re excited to deepen our strategic partnership with Leicester City FC, a club that embodies resilience and has demonstrated tremendous determination in achieving success throughout the past season. The club’s perseverance aligns perfectly with our own ambitions. We’re eager to keep working with Leicester City, both on and off the field, as we continue to create community-driven initiatives together. The progress we’ve made over the last year motivates us to keep pushing for meaningful change, and we are dedicated to leaving a lasting, positive impact through this partnership. We already have a great portfolio of partners in different regions and sports, but definitely the plan is not to stop here.
What are your priorities for 2025? What challenges do you see for crypto casinos in building strong affiliate relationships, and how is the company addressing them?
As always, the main goal for every Affiliate Manager is to find new and quality affiliates which nowadays is getting harder. Scaling the operations with the existing ones, making sure everything is in order as well, is an essential part of the job. The priority for 2025 is to expand our portfolio of affiliates, especially in the markets where we haven’t operated a lot, or we never operated. On top of that, I would say the exotic markets as parts of Asia and Africa, as well as the Latin American countries are my personal challenges for this year where I would love to get BC.Game recognized as one of the leading brands in the industry. We take relationships with affiliates very seriously, as they are a vital part of our brand. Competition is growing daily I would say, and with all those new crypto casinos going live is something we shouldn’t be careless about. Of course, we are not afraid of competition as it’s healthy to always have good competitors. That is why we build a strong relation with affiliates, and we make sure to stay that way.
