I. Introduction to Telegram
Telegram is an instant messaging software developed by Russian brothers Nikolai Durov and Pavel Durov, released in 2013. It supports multiple platforms including iOS, Android, Windows, macOS, and Linux, and offers end-to-end encrypted chat features, which highly secures users' communication content during transmission.
1. Functional Features
● Encrypted Chats: The secret chat feature uses end-to-end encryption, only the chatting parties can read the message content, and messages can be set with a self-destruct timer, enhancing the degree of privacy protection.
● Groups and Channels: Users can create groups, with each group able to accommodate up to 200,000 members, suitable for large communities and team collaboration. Channels are mainly used for broadcasting messages, where creators can post messages, and subscribers can only view messages.
● File Transfer: Supports sending various types of files, such as documents, photos, videos, etc., and the file size limit is relatively lenient, for example, a single file can be transferred up to 2GB.
II. Global User Share by Country
Telegram has a wide user base globally, particularly popular in some countries.
1. Some European Countries
● In European countries like Germany and France, Telegram also has a certain user base, which together may account for about 15% - 20% of global users. European users are more concerned about privacy protection, and Telegram's group and channel features also attract many users with different interests.
2. Southeast Asian Countries
● In Southeast Asian countries like India, Indonesia, and Malaysia, Telegram's user share might total around 10% - 15%. These countries' young populations are highly receptive to new social tools, and Telegram's features meet their needs in social networking and information sharing.
III. User Type Analysis
1. Privacy Seekers
● These users are very concerned about personal privacy, choosing Telegram mainly for its strong encryption capabilities. For example, individuals concerned with politically sensitive topics, business secrets, or personal privacy issues, who fear their information might be leaked on other communication platforms, tend to use Telegram's secret chat feature.
2. Community Enthusiasts
● For those keen on participating in various community activities, Telegram's group and channel features are very attractive. For instance, cryptocurrency enthusiasts join various related groups and channels to share the latest blockchain information and discuss issues. There are also communities of slot game players who communicate in Telegram groups.
● Some self-media personalities, bloggers, or journalists use Telegram's channel feature to spread their content. Channels conveniently push messages to a large number of subscribers, and Telegram's relatively lenient content restrictions allow creators with specific viewpoints or niche content to find their audience.
Through product features, country user share, and user types, a simple introduction to Telegram is provided for those unfamiliar with it. So, how is Telegram advertising done?
IV: Telegram Ads Advertising Placement - Advertising Formats
● Banner Ads: Banner ads can be displayed in the Telegram interface, a common form in channels, attracting user attention.
● Sponsored Messages: Ads can be placed as sponsored messages in relevant channels. For example, if it is an advertisement for a slot product, it can be placed in gaming groups, targeting the audience more precisely. Telegram ads have a relatively short online presence, currently do not support precise targeting, only channel targeting is supported.
V. Telegram Mass Advertising
● Community Mass Messaging: Provides specified groups, private groups, for widespread, strong exposure.
● Private Message Mass Messaging: Specifies type of audience, provides groups, pulls specified type of people, strongly pulls active users.
