Imagine discussing the internet in China, you can't avoid mentioning Baidu; similarly, in Russia, the equivalent is Yandex. Since its establishment in 1997, Yandex has evolved from a basic web search engine into a super platform offering diverse services such as map navigation, online payments, email, news aggregation, and music video streaming. It dominates the Russian market, far surpassing its international counterparts, rightfully earning the title of "Russian Google".
Why choose Yandex?
(I) The largest in Russia, fifth globally
Founded in 1997 and headquartered in Moscow, Yandex has been cultivating the Russian market for 25 years and is the largest search engine in Russia with a market share of 49%;
It attracts over 50.4 million unique visitors daily; Yandex's advertising services are used by over 15 million people daily, making it a common choice in Russian-speaking countries within the Russian system, thus Yandex is the second largest mainstream search engine in Europe;
It ranks as the fifth largest search engine globally, only behind Google, Bing, Yahoo, and Baidu.
(II) Powerful functionality, rich product ecosystem
Although it started as a search engine, Yandex now boasts over 30 different applications covering nearly all industries, such as e-commerce, payments, email, transportation, food delivery, news, blogging, cloud storage, translation, and browsers.
To put it bluntly, Yandex is akin to China's Baidu + Alipay + Sina + Didi + Gaode + Meituan + Ele.me + Toutiao.
(III) Over 56 million users from other countries
Apart from Russia, Yandex also serves users from Belarus, Ukraine, Uzbekistan, Azerbaijan, Kazakhstan, Ukraine, and Turkey. Additionally, due to the Russian influence, primary education in Outer Mongolia is conducted in Russian, making them Yandex users as well.
Currently, over 56 million users from other countries use Yandex for searching.
A. Russia:
User base: Yandex is one of the most popular search engines in Russia, with a vast user base and a dominant position.
Advertising market: Businesses can gain more opportunities in the Russian market by advertising on Yandex. Its strong position ensures that ads on this platform reach a broad Russian audience.
B. Ukraine:
Search engine share: Yandex also holds a significant share of the search engine market in Ukraine, providing strong support for businesses entering the Ukrainian market. Using Yandex can better meet the search needs of local users.
C. Kazakhstan:
Search engine preference: In Kazakhstan, Yandex is also one of the main search engines, facilitating market expansion for businesses in the region. Kazakhstani users prefer using Yandex for searches, so advertising and SEO strategies on this platform can better attract the target audience.
Besides Russia, Ukraine, and Kazakhstan, Yandex also has a certain market share in other countries and regions, especially in CIS countries and Russian-speaking nations. Here are some countries that might use Yandex:
• Belarus: As one of the CIS countries, Belarus might be an important market for Yandex.
• Armenia: Armenia is a Russian-speaking country, and some of its users might use Yandex for searches.
• Kyrgyzstan: As a CIS country, Kyrgyzstan might also have a certain level of Yandex usage.
• Tajikistan: Similar to other Central Asian countries, Tajikistan might have some users who use Yandex.
