Personalized Advertising Policy Update (March 2025)

On March 14, 2025, Google Ads' personalized advertising policy will be updated to allow personalized settings for app advertising campaigns, promoting skill games "Daily Fantasy Sports" and "Rummy" apps to users in India.

Starting March 14, 2025, certified advertisers will be allowed to place these ads. By June 2025, all certified advertisers will be able to run personalized advertising campaigns for the skill games Daily Fantasy Sport and Rummy App in India.

Specifically, the "Gambling" category in personalized advertising sensitive interest categories will be updated to explicitly exclude campaigns promoting skill games Daily Fantasy Sports and Rummy apps to Indian app users. As a reminder, if a type of gambling advertisement is included in the "Gambling" sensitive interest category, we do not allow personalization. The "Gambling" sensitive interest category will be updated to:

Personalized Advertising Gambling Category

Violations of the personalized advertising policy will not immediately result in account suspension, unless a prior warning is issued. Before suspending an account, we will issue a warning at least 7 days in advance.

Google Ads Review Process Explanation (March 2025)

Google is clarifying its Google Ads review process, explaining how it combines the use of Google's artificial intelligence and human evaluation to detect policy violations, and how it removes ads, assets, destinations, accounts, and other content that violate our policies and are harmful to users and the entire Google Ads ecosystem.

When determining whether an advertiser or destination has violated our policies, Google reviews information from various sources, including advertisements, accounts, websites, content, user complaints, consumer reviews, regulatory warnings and rulings, and other third-party sources.