Meta is about to implement a new advertising verification policy for all advertisers targeting the Taiwanese audience.

This policy requires advertisers to verify the information of the advertising payers and beneficiaries before publishing the ads, and to disclose this information in the advertising database. This regulation is established to comply with Taiwan's "Fraud Crime Hazard Prevention Ordinance" and aims to enhance the transparency of advertisements and prevent fraudulent activities.

1. Main Requirements and Process

Verification of Advertising Beneficiaries and Payers

All advertisers targeting the Taiwanese audience must verify the information of the advertising beneficiaries (i.e., the entities promoting goods or services) and payers (i.e., the individuals or organizations paying for the ads).

Before the ads are published, advertisers must complete this verification process. Advertisers can perform the verification through the Meta Advertising Management Tool.

If advertisers have already completed similar verification, they may be eligible to skip this step and use the existing verification information directly.

Advertisers can go to "Business Settings" in the "Security Center" to check their verification status

If advertisers have a ready-made verified business asset portfolio, they may not need to re-verify.

Disclosure Requirements

All ads placed through the Meta advertising platform will need to publicly disclose the relevant information of the "beneficiaries" and "payers" in the advertising database. This means that advertisers need to provide the names and information of the individuals or organizations funding the ads and benefiting from them at the time of ad publication.

This operation can only be completed in the desktop version of the advertising management tool.

If advertisers are promoting financial products or services, they also need to declare this.

2. Verification Process

Advertisers can verify the information of advertising beneficiaries and payers in various ways. The person performing the verification needs to have public page administrator permissions!

Whether advertisers choose to verify through the advertising management tool or public page settings, they will undergo the same verification process.

Advertising Management Tool Entrance

Step One: In the advertising management tool, select the target audience as the Taiwan region.

Step Two: Select the information to be verified, advertisers need to provide detailed information of the individual or organization, and upload relevant proof materials.

Public Page Entrance

Start Verification

Option 1: Verify Organization

Option 2: Verify Yourself [Applicable if you are the payer or beneficiary of the ad]

Complete Verification

For advertisers who already have verification information, they can choose to reuse this information to avoid resubmission.

After completing the verification, advertisers will publicly disclose the information of beneficiaries and payers in the Meta advertising database.

Consequences of Non-compliance

New Ads: If advertisers have not completed the verification of beneficiaries and payers, new ads will not be published and will be restricted.

Existing Ads: Unverified ads will be suspended in Taiwan until verification is completed.

If advertisers do not complete the verification on time, they will not be able to continue advertising in the Taiwan market.

Special Notes

Instagram Advertisers:

Advertisers who only place ads on Instagram need to create a Facebook public page and complete the verification of beneficiaries and payers before they can publish ads normally.

Multi-account/Secondary Agents:

For multi-account or secondary agents, the verification process may involve multiple verifications, and special attention is needed for the verification status of each advertising account.

All users who publish ads have the right to create ads on the same public page, and this public page has verified beneficiary and payer information.

#Summary#

Meta's new advertising verification regulations for the Taiwanese audience are effective, and advertisers need to understand and complete the verification process in advance to ensure that their ads are not affected when they start advertising in 2025.

To ensure smooth ad publication and compliance with regulations, advertisers must complete the verification of beneficiaries and payers on time and publicly disclose the relevant information in the advertising database.

Acting early will provide security for your ad placements and prevent the impact on ad effectiveness due to incomplete verification.