Obtaining a Greek operating license reinforces the company's commitment to regulated markets.
Press release.- Soft2Bet has officially launched ElaBet.gr in Greece, marking another significant milestone in its strategic expansion across Europe. Obtaining a Greek operating license reinforces the company's commitment to regulated markets, bringing its leading gamification features to one of Europe's most established gaming hubs.
This achievement reflects a collaborative effort among Soft2Bet's product, compliance, and marketing teams, ensuring full alignment with the high standards set by the Hellenic Gaming Commission (HGC). Greece represents one of the most dynamic and promising markets in the region, and Soft2Bet is confident that the unique offerings of ElaBet.gr will introduce new opportunities for both the group and Greek players.
ElaBet.gr enters the market with a fully personalized approach, offering a highly localized gaming experience that sets it apart from existing operators. The brand features live casino tables with Greek-speaking dealers and three exclusive games inspired by Greek mythology. Gates of Hades, River of Styx, and Medusa’s Madness have been designed to connect with local players and increase their engagement.
In addition to its tailored content, ElaBet.gr is powered by Soft2Bet's award-winning gamification mechanics, providing a dynamic, mission-based experience that enhances player engagement and retention. The launch of the brand is based on Soft2Bet's proven track record in markets such as Sweden, Denmark, Romania, Malta, Ontario, and Mexico, with a current application underway for a license in New Jersey.
The founder and CEO of Soft2Bet, Uri Poliavich, commented: "We are not just launching a product. We are setting a new standard for the gaming industry in Greece. ElaBet.gr represents the highest standards of innovation and compliance, achieved through exceptional teamwork among our product, compliance, and marketing departments. By responding to both regulatory expectations and market demands, we are confident that our gamification-driven approach will redefine the player experience in Greece."
