He expressed that the focus is on delivering traffic that benefits both affiliates and products, driving long-term profitability and sustainable growth. By Damian Martinez, journalist at G&M News.
Your firm has evolved from a Facebook marketing team to the affiliate network with full media buying, development, analytics and direct advertisement. What inspired this transformation, and what challenges did you face during this process?
We were driven by the desire to grow, innovate, and create real impact. Expanding our expertise allowed us to provide more value to our partners and stay ahead in a competitive market. Challenges along the way only pushed us to refine our strategies and build a stronger, more dynamic ecosystem.
How does Makeberry’s new affiliate program aggregator differentiate itself from existing platforms in the iGaming sector? Can you walk us through the core features of the new platform and how it benefits both affiliates and advertisers?
We go beyond just being an offer hub; we’re building a smart network where both traffic sources and buyers get real value. We provide deep analytics and a knowledge base to help affiliates optimize their performance and advertisers secure high-quality traffic. It’s a data-driven, results-focused approach that sets us apart in the iGaming sector.
What trends in iGaming and sports betting affiliate marketing have influenced your strategic direction?
The rise in low-quality traffic pushed us to refine user funnels and flows, ensuring higher retention and value beyond just first deposits. Our focus is on delivering traffic that benefits both affiliates and products, driving long-term profitability and sustainable growth.
How do you see the future of affiliate marketing in iGaming, and where does Makeberry fit into this landscape?
The future of iGaming affiliate marketing is moving towards regulated markets and licensed operations, as compliance becomes a key factor for long-term success. We can expect stricter policies, a stronger focus on responsible gambling, and a shift towards high-quality, sustainable traffic sources that benefit both operators and affiliates in the long run.
What’s next for Makeberry Affiliates? Are there any upcoming expansions, innovations, or partnerships we should look out for?
We’re growing fast, launching new products with trusted partners, and supporting promising projects to reach their full potential. Helping affiliates scale is at the heart of what we do, providing them with the best tools, insights, and opportunities to thrive. We’re also stepping into the offline world, meeting our partners in person at top industry conferences.
