Advertise to 97 million users in Japan through the LINE app, reaching a wide range of age groups with overwhelming volume.
1) What is LINE advertising?
Covering 97 million LINE users, reaching age groups from teenagers to those over 60. As a widely used social platform, 86% of users log in daily, thus covering audience groups that other media cannot reach.
2) High advertising effectiveness with targeted settings
In addition to precise targeting based on user attributes such as gender, age, and region, ads can also be placed using "cross-targeting" features, utilizing data from official LINE accounts and other channels.
3) Customized delivery and cost design based on purpose and usage
Depending on your goals and usage, you can choose from the following publishing methods. We can also flexibly design advertising costs according to your budget, starting from ¥1,000 per day.
• Website traffic.
• Improve website conversion rates
• Increase the number of app installations
• Increase the number of app launches
• Increase video views
• Increase the number of friends on official LINE accounts
As of the end of March 2024, the DAU to MAU ratio is significant. These audience data are based on LINE users' registered gender, age, region information, as well as behavior records, content browsing trends, and ad interactions, used anonymously as reference data.
Data is used to categorize "presumed attributes" such as gender, age, region, and "purchase experience," but does not include sensitive information (such as phone numbers, email addresses, contact lists, etc.). Moreover, users' personal information is not provided to third parties such as advertisers.
LINE advertising has low customer acquisition costs, high efficiency, and the advantage of covering nearly all age groups! The overwhelming number of LINE users is crucial for attracting new customers.
Using LINE advertising and official LINE accounts has "increased CPA by 257%"! Acquiring friends through LINE ads expands the scope of communication and potential for conversion, something that temporary ads cannot achieve!
Combining LINE advertising with official LINE accounts has successfully increased sales!
