In the context of today's globalization, more and more game manufacturers are turning their attention to overseas markets, trying to get a share in emerging markets such as the Philippines, Brazil, and India.
However, overseas promotion is not an easy task, especially for gambling games. Factors such as cultural differences, policy regulation, and fierce competition may lead to high promotion costs and slow start-up.
I. In-depth Analysis of Overseas Promotion Strategies
1.1 Accurate Target Market Positioning
In overseas promotion, accurately positioning the target market is the first step to success. Taking the Philippines as an example, this country has a large young population, a high acceptance of gambling games, and an increasing mobile internet penetration rate. However, directly copying the domestic success experience is not applicable because Filipino players' consumption habits and cultural backgrounds are significantly different from the domestic market. For example, Filipino players prefer to access new games through social media platforms, with Facebook and TikTok being the main local platforms.
Our experience is that before entering a new market, it is essential to conduct in-depth market research to understand local players' preferences, spending power, and competitive landscape. For instance, in the Indian market, players prefer simple and easy-to-start gambling games, while Brazilian players like games with cool visual effects and diverse gameplay. By accurately positioning the target market, we can develop more targeted promotion strategies, thereby improving the efficiency and effectiveness of advertising placements.
1.2 Data-Driven Placement Strategy
In overseas advertising placements, data is the most important guiding tool. We recommend adopting a data-driven placement strategy, continuously optimizing the placement strategy by monitoring advertising performance data in real-time. For example, in Facebook placements, we can identify the best-performing advertising materials and timing by analyzing key indicators such as click-through rate (CTR) and conversion rate (CVR). We also recommend using A/B testing to compare the performance of different advertising materials and find the optimal solution.
Additionally, we suggest focusing on user profile analysis during the placement process. For example, in the Philippine market, young male players are the main audience for gambling games, so we can target the advertising audience to male users aged 18-35. By accurately targeting the audience, we can effectively reduce advertising costs and improve the ROI of advertising placements.
1.3 Material Creativity and Localization
In overseas promotion, the creativity and localization of advertising materials are key factors determining advertising effectiveness. Our design team excels in designing advertising materials that are both in line with local aesthetics and attractive based on the cultural characteristics of the target market. For example, in the Indian market, we incorporate local traditional elements such as Indian dance and clothing into the advertising materials to enhance the localization effect of the advertisements.
Furthermore, we recommend using the local language in advertising copy to improve the affinity and conversion rate of the advertisements. For example, in the Brazilian market, we use Portuguese in the advertising copy and combine local cultural habits to design more attractive advertising content. Through the combination of creativity and localization, we can effectively improve the click-through rate and conversion rate of advertisements, thereby reducing advertising costs.
II. Low-Cost Material Creation Secrets
In overseas promotion, the creation cost of advertising materials is often a focus for enterprises. However, high-quality advertising materials do not necessarily require high costs. Our experience is that through clever creativity and localization, high conversion rates can be achieved at low costs.
2.1 Key Points of Material Creativity
In the creation of advertising materials, creativity is the most important factor. Our design team excels in attracting the target users' attention with simple visuals and creative copy. For example, in the Philippine market, we designed a set of advertising materials themed around "luck," successfully attracting a large number of user clicks with simple animation effects and appealing copy.
Additionally, we recommend incorporating interactive elements into the advertising materials, such as lotteries and game trials, to enhance user engagement and conversion rates. For example, in the Indonesian market, we designed a set of advertising materials themed "win big prizes," successfully attracting a large number of user participations through interactive advertising formats.
2.2 The Importance of Localization
In the creation of advertising materials, localization is a key factor determining advertising effectiveness. Our experience is that by deeply understanding the cultural characteristics and user habits of the target market, local elements can be integrated into the advertising materials, thereby improving the affinity and conversion rate of the advertisements. For example, in the Nigerian market, we designed a set of advertising materials themed "African style," successfully attracting a large number of user attentions by incorporating local cultural elements.
Furthermore, we recommend using the local language in advertising copy to enhance the affinity and conversion rate of the advertisements. For example, in the Vietnamese market, we use Vietnamese in the advertising copy and combine local cultural habits to design more attractive advertising content. Through the combination of creativity and localization, we can effectively improve the click-through rate and conversion rate of advertisements, thereby reducing advertising costs.
III. Full Process Guide for Native Package Listing
In overseas promotion, native package listing is one of the key steps to successful promotion. Our team has mature native package listing capabilities, controlling the cycle from submission for review to successful online launch within 1-3 months, providing solid support for clients to expand overseas business.
3.1 Preparations Before Listing
Before listing, we need to carry out a series of preparations, including game localization and policy compliance review. For example, in the Indian market, we need to ensure that the game content complies with local policies and regulations to avoid listing failures due to content violations. Additionally, we recommend conducting market research before listing to understand the competitive landscape and user needs of the target market, thereby developing more targeted listing strategies.
3.2 Considerations During the Listing Process
During the listing process, we need to pay attention to the following points:
Policy Compliance: Before listing, we need to ensure that the game content complies with the policy regulations of the target market. For example, in the Philippine market, we need to ensure that the game content complies with local gambling policies to avoid listing failures due to policy violations.
Localization: During the listing process, we need to localize the game, including language translation and cultural adaptation. For example, in the Brazilian market, we need to translate the game content into Portuguese and make corresponding adjustments based on local cultural habits.
Technical Support: During the listing process, we need to provide technical support to ensure that the game runs smoothly on devices in the target market. For example, in the Indonesian market, we need to ensure that the game runs smoothly on low-configuration devices to enhance user experience.
3.3 Operational Strategies After Listing
After listing, we need to develop a series of operational strategies, including advertising placements and user maintenance. For example, in the Thai market, we can attract the attention of target users through advertising placements on social platforms such as Facebook and TikTok. Additionally, we recommend maintaining users after listing by regularly introducing new game content and activities to keep users active and engaged.
