When deploying Meta Ads on a large scale, it is common to manage 30 to 50 advertising campaigns, while testing multiple attraction points, creative angles, and material combinations. Facing the complexity of multiple accounts and strategies running in parallel, using automation tools like theOptimizer can effectively reduce the burden of daily monitoring, especially when operating on a high budget. Here are 8 practical automation rules:
1. Automatically pause inefficient campaigns: If a campaign does not meet expectations after three days, it can be automatically paused to avoid wasting resources. ROI can also be used instead of CPA as an evaluation criterion, which is equally applicable at the ad set level.
2. Automatically increase the budget for efficient campaigns: When a campaign consistently performs well, the system can automatically increase its budget by 20% each week to achieve smooth scaling.
3. Automatically reduce the budget to address rising CPA: If the CPA exceeds the standard for two consecutive days, the system will automatically reduce the budget by 20% and send a "dissatisfied" signal to Meta to control costs.
4. Timely pause declining campaigns: The system monitors the 7-day ROI change, and if it continues to decline and falls below -20% on the last day, the campaign will be paused to prevent profit erosion.
5. Creative aging warning notification: When a high-frequency ad has a good CPA but the frequency rises above 3, the system will send a notification to remind you to update the creative to prevent material fatigue.
6. Automatically disable high-frequency inefficient ads: If an ad spends more than $5 within 7 days, has a CPA consistently higher than the target, and has a high frequency, the system will automatically pause it.
7. Copy high-quality campaigns (within the same account): Stable campaigns can be copied into 3 versions each week, starting from a daily budget of $100, to expand reach and find new "winners".
8. Cross-account copying of high-quality campaigns: When a campaign is consistently excellent, it can be copied to other accounts to achieve horizontal expansion across multiple accounts, diversify risks, and ensure continuity of deployment.
These automation rules help achieve precise targeting and efficient management.
