Scientific Games has officially announced the renewal of its brand licensing agreement with entertainment content giant Banijay, continuing to issue lottery games themed around popular TV game shows under its license.
The core of this renewal cooperation remains the widely popular "Deal or No Deal" themed games. The lottery products adapted from this show are currently distributed worldwide, and the two companies have jointly launched 110 related game products over the past 18 years.
Although the specific duration and terms of this renewal have not yet been announced, based on the foundation of long-term cooperation in the past, this authorization is expected to continue for many years.
Tina Hoover, Vice President of Licensing at Scientific Games, said: "We are delighted to continue our collaboration with Banijay. 'Deal or No Deal' as a globally recognized brand, perfectly integrates with our licensed lottery series. Our team is fully committed to developing new retail and digital experiences, striving to showcase the most attractive elements of the show."
Mark Woollard, Senior Vice President of Games and Gambling at Banijay Rights, also expressed anticipation: "We are excited to continue our partnership with Scientific Games, bringing immersive Deal or No Deal lottery gameplay to players around the world."
It is worth mentioning that Scientific Games has also recently obtained an official license from the UAE Gambling Regulatory Authority (GCGRA) and will extend its cooperation with the Florida State Lottery by three years, further expanding its international layout.
