This is Chapter 3 of the series "How to Build a Successful Gambling Player Community by 2025" (https://t.me/gamblingdeep/78).
Before building a gambling player community, the first step is to figure out who your audience is. You must clarify: what your user persona looks like, and what their real needs are.
Since you have chosen the "gambling player community" track, the macro audience is undoubtedly "precise gamblers". However, "precise gamblers" are not a homogeneous group, but can be further subdivided into the following six categories:
👥Newbie Users
👥Bonus Hunters
👥Technical Users
👥Victimized Users
👥High Net Worth Users
👥Silent Users
🚩 Key Question: Who is your ultimate user?
Once you have completed the segmentation, you need to move on to the next thought process: Who are the key users we need to focus on acquiring? In other words:
✔️What kind of community culture do you want to establish?
✔️Who will be attracted and who might be repelled?
💡The community culture naturally has the property of "repulsion and attraction":
If your core audience is newbie users, then you need to provide guides, anti-scam information, and beginner's manuals, which can attract newcomers, but technical and high net worth users might find the community too "shallow".
If your core audience is bonus hunters, then you must constantly offer benefits, give away money and gifts to maintain popularity, but this will directly drive away technical and high net worth users.
Thus, who you serve determines the community atmosphere and development direction.
🔖 For example
For instance, if my operational goal is to mine and convert high net worth users, then:
Bonus hunters are just "background traffic" for me, and even need to be restricted to some extent, because bad money drives out good, they will destroy the community environment.
My focus is on providing valuable information and activities to filter potential high net worth players among newbies, technical users, and silent users.
The logic here is like a mobile game:
If it's all high net worth players (big spenders), the game atmosphere cannot be supported, and the ecosystem will collapse.
There must be some "hardcore players" or "background users" to maintain the heat and balance.
But ultimately, it's still that batch of real big spenders who support the revenue.
🚩Needs of various user types and how to satisfy them
Next, let's break down the needs of the six types of users and how to meet them operationally:
1. Newbie Users
Main needs: Learn rules, understand gameplay, avoid pitfalls.
⭐️How to satisfy: Provide newbie teaching, tips, anti-scam guides, etc.
2. Bonus Hunters
Main needs: Free betting money, task rewards, promotional activities.
⭐️How to satisfy:
Set up check-in, lottery, points exchange mechanisms;
Provide free betting money, low betting requirement bonuses;
Use benefits as a traffic entry, but limit intensity to avoid affecting the community atmosphere;
Convert them into content noise makers, using popularity to drive other users.
3. Technical Users
Main needs: Data, strategy exchange, tool support.
⭐️How to satisfy: Provide in-depth technical content, data statistics, tools, etc.
4. Victimized Users
Main needs: Complaint channels, opportunities to speak out, emotional outlets.
⭐️How to satisfy:
Set up a complaint/blacklist area to focus on handling negative information.
Provide arbitration or rights protection channels, offer solutions.
5. High Net Worth Users (VIP/Whales)
Main needs: Fund security, brand trust, exclusivity.
⭐️How to satisfy:
Provide authoritative information and "safe recommendations", establish trust.
Establish VIP circles, operate privately.
Customize exclusive benefits and activities, strengthen loyalty.
6. Silent Users
Main needs: Quietly obtain information, reluctant to talk, but with great potential value.
⭐️How to satisfy: Provide useful features, content, establish a long-term credible brand, mine the value of silent users
🚨Special note: Some high net worth users often hide among the silent group, requiring long-term observation and screening.
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Therefore, locking in the audience and clarifying needs are very critical interim steps, think carefully about what kind of gambling community you want to build, from small to large, from MVP to a complete product, construct it bit by bit. Summary:
🔔Clarify user types → Lock in key audience → Establish community culture → Meet needs specifically.
This is the complete thought process of "locking in the audience and clarifying needs". There are no standard answers, only the target users you choose will determine the path your community will take.
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