As an important barometer of the global iGaming industry, the SiGMA Group connects operators, regulators, and investors through high-end summits. Looking forward to 2026, its BiS SiGMA South America exhibition and the brand-new SiGMA North America exhibition are highly anticipated. Cristian Robalino, Marketing Director for the Americas at SiGMA Group, shared his insights in an exclusive interview, expecting the scale and impact of the 2026 events to surpass previous ones.
Market differences are key, there is no one-size-fits-all model
Although the core structure of all SiGMA events is a combination of conferences, exhibitions, and networking, the key to success lies in deep localization. Robalino pointed out that Brazil and Mexico have significant differences in regulatory frameworks, business cultures, and market maturity. Therefore, the top priority of the team's work is to ensure that influential key decision-makers in each local market are involved. Simply put, it is about "customizing" the guest list and discussion topics for each market, closely integrating global perspectives with local needs, thereby enhancing the credibility of the event and creating real value for international participants.
Offline interaction is irreplaceable, digital tools are a strong supplement
In the digital age, the value of face-to-face interaction is even more prominent. Robalino firmly believes that nothing can compare to physical exchanges. SiGMA's events aim to create an environment where meaningful conversations naturally occur, whether it's through dedicated social lounges, carefully planned dinners, or events aimed at real business development. Of course, digital tools are also extremely important; they help participants connect in advance, schedule meetings, and make offline interactions more focused and efficient. This is something that online chats cannot match, as the interpersonal trust and long-term relationships facilitated by on-site events are especially precious in the B2B field.
Mexico City debut: Focusing on quality and depth, not just simple replication
For the upcoming SiGMA North America summit in Mexico City, preparations are advancing towards a "quality first" goal. Robalino emphasized that the team's goal is not to replicate the existing model, but to provide unique value to the audience through carefully selected speakers, a high-quality attendee crowd, and content that reflects the realities of the North American and Latin American markets. Mexico City itself is an ideal hub, located at the crossroads of North America and Latin America, with excellent international connectivity and a growing business ecosystem, naturally gathering industry leaders from both regions.
Industry growth drivers: Sports betting, immersive experiences, and technological innovation
Discussing the growth points of global iGaming, Robalino highlighted several key areas: the continuous expansion of sports betting (especially mobile and in-play betting), strong demand for online casinos and live dealer games due to more immersive experiences. Additionally, technological innovations such as mobile-first platforms, VR/AR games, and even cryptocurrency-based games are providing operators with differentiated competition and new ways to reach global players. These trends will also be prominently featured in SiGMA's conferences and exhibition areas. As the scale and influence of the 2026 BiS SiGMA South America exhibition are expected to increase, it will continue to consolidate its position as the leading hub for iGaming in Latin America. For more industry trends and market insights, keep an eye on updates from PASA's official website.
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This article is from "PASA-Global iGaming Leaders," a gambling industry news channel:https://t.me/pasa_news
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